Monthly Archives: May 2010

Go Green

With 70 percent of the Earth covered in water, it’s a wonder we don’t say “go blue.” But “go green” is how the environmental movement was branded. So take a cue from earth lovers and tie in to the good … Continue reading

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Six Steps To Developing a Promotional Plan

Successful promotional campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Define a specific objective. Whether the goal is … Continue reading

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