Author Archives: Larry Triplett

10 Steps To Design An Effective Incentive Program

Establish Objectives: Identify three to five goals or objectives that are a) measurable, b) attainable and c) simple to understand and communicate. Analyze the Audience: The entire workforce is most likely not the intended audience. Determine which group has the … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Superhero wins the battle

      It’s true — promotional products get results. Maybe you have a problem that needs a knockout punch.

Posted in Marketing | Tagged , , | Leave a comment

Promotional Products Work

This is the week of a nationwide campaign reminding advertisers that promotional products are one of the most effective channels of advertising. What are you waiting for? Make someone’s day!

Posted in Marketing | Tagged , , , | Leave a comment

Screen Printing – Not Just For T-shirts

Whether in an industrial art class in high school or when ordering custom t-shirts, screen printing is often a person’s first contact with printing other than desktop computer printing. So screen printing is the term most often used to discuss … Continue reading

Posted in Product ideas | Tagged , | Leave a comment

Print Provides Results! … (interesting statistics)

Trade association Printing Industries of the Carolinas (PICA) compiled statistics from numerous sources showing how print marketing combines with other methods such as online, to create much better results than either used alone. In 2010 an investment of $1 in … Continue reading

Posted in Marketing | Tagged , , , , , , | Leave a comment