Author Archives: Larry Triplett

When is a mug NOT a mug?

by Larry Triplett We have more than 100 answers to that question! It’s explained in this video:   Get your copy of the list from our home page.

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New Sunscreen Regulations Capture Marketers’ Attention

Promotional marketers can benefit from the improved labeling rules for sunscreen Continue reading

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Top 5 Tag Lines of All Time

by Larry Triplett A good tag line adds focus and purpose to a brand. It should be short enough to be easy to remember and repeat. It should avoid industry-specific jargon so it’s easily understood by everyone. It should describe … Continue reading

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No Need to Panic over Lead in Grocery Bags

by Larry Triplett Recently, several grocery store chains, including Publix, Sweetbay, Winn-Dixie, Walmart and Target, reported the existence of varying levels of lead in some reusable grocery bags. A firestorm of news coverage, questions, inquiries and concerns followed that announcement. … Continue reading

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7 Answers to get you started on Direct Mail

by Larry Triplett Q: How do you get a mail list? A: List brokers are generally considered the most effective sources for vetted mail lists. “Vetted” is a key operative word. There are lots of garbage lists out there. APTCO … Continue reading

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