Author Archives: Larry Triplett

Now that’s a clever product tie-in!

What’s the best promotional product to drive home the theme of a marketing campaign or event? It’s a never-ending question. The marketing idea is always more important than the product, but when the two resonate together, marketing magic begins. So … Continue reading

Posted in Marketing, Product ideas | Tagged , , | Leave a comment

Did McDonald’s Go Too Far With the Recall?

Companies who use promotional products as part of their marketing campaigns took notice a couple of weeks ago when 12 million Shrek-branded drinking glasses were recalled by McDonald’s. The paint used to decorate the outside of the glasses was found … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

What’s up with cotton?

Two things are up with cotton – sales and prices! Organic cotton emerged as a leader within the cotton segment when a green image is important. Sales of organic cotton increased 35% last year, in keeping with a decade-long trend.  … Continue reading

Posted in Product ideas | Tagged , , , | Leave a comment

Go Green

With 70 percent of the Earth covered in water, it’s a wonder we don’t say “go blue.” But “go green” is how the environmental movement was branded. So take a cue from earth lovers and tie in to the good … Continue reading

Posted in Product ideas | Tagged , , , | Leave a comment

Six Steps To Developing a Promotional Plan

Successful promotional campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Define a specific objective. Whether the goal is … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment