Category Archives: Marketing

Testing Lab Trade Show Promo Is a Hit

Medallion Labs planned to set meetings with qualified prospects during a trade show. Previous shows had been lackluster; no more than 10 prospects had signed up in the previous year. New strategies were clearly needed. A trade show micro plan … Continue reading

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What? Trees can do THAT? Much more than paper.

The much-maligned tree has been subject to a lot of abuse in recent years. All those email footnotes that plead to you to not print the email, the cry of “save a tree!” Meanwhile, the endless flood of electrons shows … Continue reading

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10 Steps To Design An Effective Incentive Program

Establish Objectives: Identify three to five goals or objectives that are a) measurable, b) attainable and c) simple to understand and communicate. Analyze the Audience: The entire workforce is most likely not the intended audience. Determine which group has the … Continue reading

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Superhero wins the battle

      It’s true — promotional products get results. Maybe you have a problem that needs a knockout punch.

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Promotional Products Work

This is the week of a nationwide campaign reminding advertisers that promotional products are one of the most effective channels of advertising. What are you waiting for? Make someone’s day!

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