Category Archives: Marketing

Top 5 Tag Lines of All Time

by Larry Triplett A good tag line adds focus and purpose to a brand. It should be short enough to be easy to remember and repeat. It should avoid industry-specific jargon so it’s easily understood by everyone. It should describe … Continue reading

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No Need to Panic over Lead in Grocery Bags

by Larry Triplett Recently, several grocery store chains, including Publix, Sweetbay, Winn-Dixie, Walmart and Target, reported the existence of varying levels of lead in some reusable grocery bags. A firestorm of news coverage, questions, inquiries and concerns followed that announcement. … Continue reading

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7 Answers to get you started on Direct Mail

by Larry Triplett Q: How do you get a mail list? A: List brokers are generally considered the most effective sources for vetted mail lists. “Vetted” is a key operative word. There are lots of garbage lists out there. APTCO … Continue reading

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Now that’s a clever product tie-in!

What’s the best promotional product to drive home the theme of a marketing campaign or event? It’s a never-ending question. The marketing idea is always more important than the product, but when the two resonate together, marketing magic begins. So … Continue reading

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Did McDonald’s Go Too Far With the Recall?

Companies who use promotional products as part of their marketing campaigns took notice a couple of weeks ago when 12 million Shrek-branded drinking glasses were recalled by McDonald’s. The paint used to decorate the outside of the glasses was found … Continue reading

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