Category Archives: Product ideas

Creative ideas couple with the best products will lead to the most effective promotions.

APTCO introduces Styli – the stylus truly designed for a touchscreen

by Larry Triplett Who was it that thought a stylus should feel like a pen? The Styli delivers the experience you always wanted with the iPad and other tablets. Make it your promotional tool.  

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New Sunscreen Regulations Capture Marketers’ Attention

Promotional marketers can benefit from the improved labeling rules for sunscreen Continue reading

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Now that’s a clever product tie-in!

What’s the best promotional product to drive home the theme of a marketing campaign or event? It’s a never-ending question. The marketing idea is always more important than the product, but when the two resonate together, marketing magic begins. So … Continue reading

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What’s up with cotton?

Two things are up with cotton – sales and prices! Organic cotton emerged as a leader within the cotton segment when a green image is important. Sales of organic cotton increased 35% last year, in keeping with a decade-long trend.  … Continue reading

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Go Green

With 70 percent of the Earth covered in water, it’s a wonder we don’t say “go blue.” But “go green” is how the environmental movement was branded. So take a cue from earth lovers and tie in to the good … Continue reading

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