Posts Tagged ‘promotional products’

APTCO introduces Stoppi – the cable tamer

Monday, February 11th, 2013

With more and more devices becoming portable, the desktop needs a way to keep them at the ready. Stoppi is the answer, and your brand will be there every day.

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APTCO introduces Dolli – the universal cell phone holder

Tuesday, February 5th, 2013

Hold your cell phone anywhere, in any position. This will be a very popular product, one that can proudly carry your brand.

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Six Steps To Developing a Promotional Plan

Saturday, May 29th, 2010

Planning begins with the right target, then the right promotional product

What's your target?

 Successful promotional campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

  1. Define a specific objective.
    Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.
  2. Determine a workable distribution plan to a targeted audience.
    Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passersby at the show.
  3. Create a central theme.
    Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.
  4. Develop a message to support the theme.
    Supporting a campaign’s theme with a message helps to solidify a company’s name, service or products in the target audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of being treated like a small fish?” and sent fish-related products to its prospects along with promotional literature.
  5. Select a promotional product that bears a natural relationship to your profession or communications theme.
    A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme “Experience the magic at Disney®.”
  6. Don’t pick an item based solely on uniqueness, price or perceived value.
    Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

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