Tag Archives: trade shows

Testing Lab Trade Show Promo Is a Hit

Medallion Labs planned to set meetings with qualified prospects during a trade show. Previous shows had been lackluster; no more than 10 prospects had signed up in the previous year. New strategies were clearly needed. A trade show micro plan … Continue reading

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Six Steps To Developing a Promotional Plan

Successful promotional campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Define a specific objective. Whether the goal is … Continue reading

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