18 Creative Ways to Recognize Employees
According to a Maritz Research study, employees who participate in creative recognition programs at work are five times more likely to feel valued, 11 times more likely to feel committed and seven times more likely to stay in their jobs.
Still not convinced a recognition program is worth the investment? “On average, it costs a year’s salary to replace an employee,” says Ken Lloyd, organizational behavior consultant and author of 151 Quick Ideas To Recognize And Reward Employees.
Here are 25 creative ways to recognize employees today – and ensure that they don’t jump ship.
1. Erect a wall of fame for top performers. Choose a highly visible wall in a public area of the office and post the photos, names and accomplishments of employees who exceed goals or reach key milestones. Give a gift card or another small reward to whoever makes the wall.
2. Don’t wait five years to celebrate an anniversary. “At most companies, the highest employee turnover occurs between day one and year three,” says Charles Elton, co-author of The Carrot Principle. Pepsi makes newer employees feel valued by giving them logoed bottle-cap keyrings on their first day, engraved pens on their second anniversaries and a crystal Pepsi bottle on their third. All gifts are accompanied by cards and messages from the CEO.
3. Use the power of the press. “Company newsletters provide excellent opportunities for recognition,” Lloyd says. “Employees enjoy reading words of praise and they appreciate the efforts managers take to write personalized articles.”
4. Recognize employees’ family members. Have a stellar sales rep that’s constantly traveling? Elton recommends sending a food basket or logoed gift directly to spouses or partners with a note from the CEO that says, “Thanks for taking care of all of the big things at home so [fill in name here] can be on the road.”
5. Send high performers back to school. Recognize key players by offering them in-house training, off-site seminars and college courses, advanced degree programs, certification courses, peer counseling sessions and advanced management training.
6. Award lapel pins to top achievers. “The Hard Rock Café gives out so many milestone and recognition pins that it takes waitstaff up to an hour to put them on, and they come to work looking like Russian Generals,” Elton says. “But they’re willing to do it because they’re proud to wear them.”
7. Give winners a choice. Hold a sales or customer service contest and let winners choose from a selection of prizes to make sure they get what they really want. Include trendy items that winners might not already have, like solar-powered charging stations, customized iPod skins and watches loaded with features, like mini flashlights.
8. Use the power of technology. Tout employee achievements Web chats, Internet message boards and any other company communications. As an example, Home Depot broadcasts via satellite episodes of “Breakfast with Bernie and Arthur,” (a meeting with the company’s chairman and CEO which celebrates employee achievements, among other things) to employees at all store outlets.
9. Reward brilliant ideas. Periodically ask for suggestions to improve a process or save money. Reward the best ideas with logoed merchandise or gift certificates.
10. Do something unexpected. On the Friday of a productive week, stop everything and hold a bowling contest in the company warehouse, complete with prizes for the best bowler.
11. Give promotions the fanfare they deserve. Part of the fun of getting a new title is the congratulations that come from peers. Take care to make a big deal of promotions. As an example, American Express stages celebrations where executives hand out new business cards and leather portfolios to the person being promoted.
12. Don’t be afraid to get a little goofy. The most popular performance award at Synovus Financial Corporation – a $30 billion firm – is a tacky pink flamingo with a bow tie that employees proudly display in their cubicles. The flamingo award comes with a luncheon, $100 cash and a paid vacation day, but employees say the bird is the real prize.
13. Use scrapbooks to make a retirement memorable. Everyone can get in on the fun of gathering photos and memories, including customers. Put it all in a big book and give it to the retiree at a celebratory event as a special memento.
14. Let employees nominate their peers. Don’t let managers choose who should receive all the awards. Empower employees to catch their coworkers doing something good – and hand out rewards to the peers they nominate.
15. Have seasonal kickoff parties. Is summer your busy season? Kick it off with an indoor “pool party.” Spread sand around, play Caribbean music, spread out beach chairs and give employees logoed beach towels and sun visors.
16. Solicit clients’ help. Bring in your sales reps’ favorite clients for awards ceremonies and recognition events. Let clients present an award and say why their rep deserves it.
17. Leverage your PR efforts. Get employees’ achievements even more exposure by sending press releases to the local media, touting staffers’ good work.
18. Give gifts on unique holidays. Forgo the annual end-of-year gifts and reward employees at offbeat times of the year, like on March 9 – “I Want You to Be Happy Day.”
The Changing Face of Asian Imports
The promotional products used in our marketing programs are overwhelmingly imprinted in the USA, but most are manufactured in China and surrounding companies in the far east. This is also true of most apparel, from imprinted and embroidered corporate apparel to the clothes we find in the most familiar retail outlets. We've come to accept this as a formula that keeps prices low. We tend to try to overlook the fact that this situation results from the low wages paid to factory workers in that part of the world.
Over the course of much of 2010, there have been a number of changes. The fourth quarter saw significant wage increases as workers demanded a living wage. Employees are increasingly vocal and militant in their protests, and these are not limited to China, but are occuring in Cambodia, Bangladesh, and other countries in the region. Further negotiations will surely lead to higher production costs.
A second, and somewhat related, trend has been a raft of factory closings. Many thousands of Chinese factories shut down during 2010, making it a “producers’ market” as far as establishing garment pricing (Supply vs. Demand). In addition to the production / supply issues, the industry is faced with unrelenting cost increases on raw materials. Cotton prices remain at all time highs with additional increases sure to come, with no relief in sight until 2012. Pakistan, one of the world's largest producers of cotton, experienced a decrease in production of about 10% last year due to bad weather. The switch to polyester as an alternative price sensitive fabric was short lived and has now been dramatically impacted as well, leaving no choice but to watch raw material costs soar.
Finally, transportation costs, closely tied to oil prices, have increased significantly. While local delivery services such as UPS and FedEx have kept their annual increases to a modest 5-7%, ocean shipping has seen the largest increases. Those costs aren't seen as shipping costs because they're built into the wholesale cost of goods. The problem stems from slashed inventories last year when retailers and suppliers ordered less product, leading to many carriers being dry-docked. “Business was so bad in '08 and '09 that people cut down on their ordering and the freightliners cut their capacity,” said Randy Chen, owner of import company Impex. “So everybody's cutting containers and freightliners when all of a sudden business picked up unexpectedly.” Because of the drop in capacity, Chen says a standard shipment from China to a North American port can now take more than a month longer than it used to. Adding to the problem is the practice of “slow steaming,” which has become common among carriers. As the name suggests, freightliners have been largely traveling at slower speeds, trying to increase fuel efficiency.
What does this mean? You need an experienced and dedicated promotional advisor more than ever before. Careful advance planning is key to successful marketing. There are always alternatives to explore — just don't try to navigate these waters on your own.