We Love Color!
Oh, come on! With our monthly newsletter coming out on Valentines Day, you knew we had to make a reference to love, right? We love the printing and promotions business, and we love our customers. We love how the world of printing and promotions is becoming more and more colorful, reflecting the world around us. Adding full color to print used to be a very expensive thing, but the times they are a-changin’. As we begin our 21st year in business, we reflect on some of the changes over the years.
The authority when it comes to color matching and consistency is the Pantone Color Institute. With their numbering system and printed color books, they have set the standards for decades. In recent years their work has expanded into tracking color trends as they influence styles. Taking a close look at the world of apparel, they studied the outfits shown at 119 shows during New York fashion week, and derived the top 10 colors for Spring 2017, based on the ones that appeared most often.
“One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”
But maybe what you want to do is not to be a wild trend-setter, but simply to brighten up your promotional items to catch a few more eyes. With digital capabilities growing within our network of suppliers, we find full color is easily available and affordable on an ever-increasing number of products. Whether it’s 4-color process screen printing, digital offset, direct-to-garment, or dye sublimation, there are new techniques today that were hard to imagine just a few years ago. For example: