Pigs On The Wing
In November, Capital One, the financial services company that asks, “What's in your wallet?” had 100 Columbus, OH Skybus Airline passengers asking, “What's on that airplane?” The answer would be six illustrated pigs, 10-feet high with a wingspan of 13-feet decked out in bomber jackets, scarves and navigator goggles.
The Capital One-sponsored Airbus A319 will fly across the country for six months in celebration of the company's “too good to be true” Rewards Money Market Account. This campaign began with a pink carpet event involving plenty of promotional products. Passengers on the inaugural flight at Port Columbus International Airport received a logoed piggy stress ball, glass flying pig Christmas ornament, a certificate celebrating the day, as well as pig snouts.
The Capital One Rewards Money Market Account rewards consumers with travel miles for saving their money using this financial services provider rather than their piggy bank. They earn one mile for every $20 of average balance per month, including interest.
“Many consumers think that a product that rewards you for saving sounds too good to be true,” said Capital One Direct Banking spokesperson Pam Girardo in a statement. “So we decided to drive the message home in a visual way. We think that consumers across the country will get the message loud and clear when they see flying pigs - smart savings strategies can really take you places.”
This promotion begs the question: Does this now mean a snowball has a chance in hell?
Colorado Rockies Target Season Tickets
Season tickets carry no small price tag, so the Colorado Rockies Baseball Club wanted to do something special to show appreciation to these valued fans. Season ticket holders received a complete owner's package housed in a custom wooden box.
A pewter inlay of the Rockies' logo is embedded in the lid of the box, creating a lasting and attractive gift that any fan would be delighted to own. Inside the box, recipients found the season tickets, parking passes and individual Game Day tickets for the entire season.
A nice touch was how precisely the contents of the box fit. Not only was the box designed to house the items perfectly, but, upon opening the box, ticket owners could immediately see everything inside without first having to remove any of the contents. The overall impression was a creative and carefully designed gift that demonstrated genuine and sincere appreciation for the loyal season ticket holders.
Results: In addition to an extremely positive response from the recipients, the Colorado Rockies also reported a season ticket renewal rate of 98% for the 2007 season. And that's not counting new subscribers - a good demonstration that thanking your customers can pay off big!