Since 2016

April 2011

How To Turn A Booth Into A Viral Marketing Machine

Viral Marketing can combine with promotional products for a marketing one-two punchVirus. What a word! Loaded. It used to pertain strictly to disease - the human kind. Then we began to think of our computers as living. So we ascribed all sorts of human characteristics to them. Including the vulnerability. Malicious programs written with the intention of bringing a computer to its knees began to spread like, well, a virus, and thus the word took on a new and very distasteful meaning.

But in the same way that bad could mean good in the 70's, there's another side here. The first time someone passed along a link to a youtube video, viral marketing was born. The message took on a life of its own. Of course youtube is just one example. In essence, viral marketing is any kind of campaign that encourages and facilitates the passing along of the message to others. Done right, it's incredibly powerful. As we see in the growth of social media, people like to tell their friends about something wonderful they came across. Customers become advocates for companies that have an interesting message.

Trade shows are a favorite topic here because we help companies to exhibit effectively. We've written frequently about the common mis-use of promotional products. Of course, we strongly advocate for promotional products as one of the best advertising mediums available, but only when they're used right. It's also very easy to waste a lot of money simply giving stuff away.

So we were pretty excited to come across an idea that combines the best of both worlds - promotional products and viral marketing. If you could hand a product to a prospect at your booth, and have them spend the rest of the day sending other prospects your way, you'd probably want to know how, right? We can do that. But we'll have to know a little more about you and your trade show goals. Give us a call at 800-204-4600 or send an email, and we'll get started.

10 Marketing Clichés We Don't Need To Hear Again

How about some creating marketing language to replace the trite?You have to wonder sometimes about what advertisers were thinking! We've compiled a list of some of the most overused and empty phrases from the world of advertising. The way some of these words are strung together, you'd think the copywriter was being paid by the number of words. Not that there are so many words, but that so many of them don't add any meaning. Here's our top 10 list:

  1. The Honest Truth – As opposed to the dishonest truth? Give me a break.
  2. Cutting Edge – Well, sure it is. It's the most advanced whatever that it could be, based on our current limitations, what we don't know about the competition and its research, and assuming of course that technology periodically lies down to take a nap. So this will actually be on the edge for how many nanoseconds?
  3. Trained professional – Why not just say professional? How do you become a professional without being trained?
  4. No Brainer – This risks building a big wall between seller and buyer. The implication that the buyer would automatically reach the same conclusion as the seller, without even thinking, is both demeaning and insulting. Not to mention strictly a matter of opinion.
  5. Friendly Service – In today's marketplace there is the expectation that this would be a basic starting place, certainly not something to brag about.
  6. Our Name Says It All – A phrase that is often followed by a few paragraphs explaining why we should do business with the company. They were probably added because the name doesn't really say it all.
  7. We Mean Business – We sure hope so.
  8. Last Chance to Save – There is no last time, unless you really are going out of business. There will always be another offer.
  9. At a Price You Will Love – This is usually used in ads that don't disclose the price, the “call for the best deal” type. Well, if I am going to love it so much, just tell me now!
  10. Free gift – Do they think we don't know the meaning of the word “gift”?

Did You Know?

Did you know about aptco capabilities? APTCO is your trade show expert, from pre-show mailing to booth to follow up.

For more about APTCO, click here.

Favorite Quotations

Favorite quotations “The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts.”

~Bertrand Russell

Trivia Corner

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