Since 2016

April 2017

Built for Life — Advertising That Lives On

Get in Touch for more effective advertisingConsumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are some of the key messages coming out of Promotional Products Association International (PPAI)’s latest groundbreaking study of consumers, conducted late last year, and fielded through Survey Sampling International with more than 1,000 consumers participating.

In 2015, promotional products shared almost seven percent of the advertising market in the U.S. alone, at $21 billion; however, the medium is ranked highest by consumers across all generations as the most effective advertising vehicle. These findings also reinforced the results of previous consumer surveys by pointing out that promotional products innately possess the qualities consumers value, and are built to succeed across the board in reach, recall, resonance and reaction performance metrics.

Key Study Highlights

The power of promotional products cannot be underestimated as it drives an undisputed level of brand exposure. Promotional products not only reach their target audience, but they also provide opportunities to reinforce branding and messaging with increased frequency across multiple measurement platforms.

Frequency Of Exposure
The majority of consumers are exposed to promotional products most of the time each day; however, one third of Millennials said they are in contact with a promotional product at all times.

Length Of Exposure
The longer a promotional product is kept, the more impressions it makes on the recipient and anyone else who is exposed to the recipient using the product. The majority of consumers keep a promotional product between one and five years. Women may keep a promotional product up to 10 years, whereas men may keep a promotional product for 11 or more years.

Range Of Exposure
Eight in 10 consumers choose to pass along a promotional product if they don’t keep it for themselves, which ultimately furthers the brand’s reach. On average, five in 10 will pass on a promotional product to someone else. Roughly four in 10 will pass promotional products on when they are finished using them.

Why not contact APTCO right now to see how you can make promotional products an even bigger part of your marketing mix?

Did You Know?

Did you know about aptco capabilities? The five secrets of promotional products?

For more about APTCO, click here.

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Trivia Corner

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