Since 2016

May 2007

Are ALL employers out of touch?

Money decisions are not just a spin of the wheelWe hope not! But you have to wonder, after reading a recent study. People are all different, being motivated by different things. Some enjoy non-monetary incentives, such as award merchandise, gift cards, or trips. Others would rather have a cash bonus. Still others crave praise and recognition. Guess what? Most of them aren't getting what they want!

Managers have a lot to learn about employee recognition, according to the results of a recent national Maritz Poll. More than 1000 full-time employees were asked to compare reward practices to employee preferences. The results show there is a significant gap between how employees are currently recognized in the workplace and how they actually want to be recognized.

What employees want most How many are getting it
Incentive gifts 27%
Cash bonuses 29%
Recognition 30%

Of course, savvy managers who use a combination of motivational methods usually have the most success keeping employees happy. Few people fall completely in one of the categories above. The study showed that even though 70 percent of employees receive verbal praise - the most prevalent form of employee recognition — only 49 percent of them want it. The rest would rather have something else (or something more).

Furthermore, the research revealed that 55 percent of employees said that the quality of their company's recognition efforts impacts their job performance. Only 10 percent of employees are completely satisfied with their company's employee recognition efforts. No wonder Dilbert's pointy-haired boss strikes such a chord with readers!

If you could use a little help in this department, give us a call.

Report information comes from www.super-solutions.com.

AMC butters up sports fans with popcorn offer

AMC Theaters popcorn promoIn an age where an abundance of home entertainment turns many people into couch potatoes, movie theaters are eager to reach out to those willing to leave the house for entertainment. Figuring that sports fans were a good target - and that free fresh popcorn will butter anyone up - AMC Entertainment Inc. created redeemable keychains and distributed them at pro baseball and football events in their hometown of Kansas City, MO.

“Our decision to partner with the Royals and the Chiefs is about recognizing the synergies between the exhibition business and sports venues”, says Melanie Bell, VP of corporate communications. Guests who visit out-of-home sporting events like football games are also the same people that seek other forms of out-of-home entertainment.

Fans entering the stadium at a July 2007 Royals game and a December Chiefs game received the tags at the gate. For a limited time, they could show the tags on each visit to area AMC theaters and receive freshly popped popcorn for free. The first giveaway to 10,000 Royals fans went so well that AMC increased the number of tags to 60,000 for the Chiefs game.

“The keychain tags have been an extremely popular giveaway for us”, Bell says, “and we've received a lot of feedback from our theater associates about the favorable comments they hear from guests.”

The Kansas City Star reported that the Chiefs promotion spurred a 40% spike in attendance at a local theater.

Did You Know?

Did you know about aptco capabilities? APTCO distributes brand name apparel along with the best quality corporate names. Arnold Palmer, Hanes, IZOD, Nike, and Tommy Hilfiger are just a few you can find. And of course we handle the printing and embroidery, too! Check the current listing here.

For more about APTCO, click here.

Favorite Quotations

Favorite quotations “The hardest thing to understand in the world is the income tax.”

~Albert Einstein

Trivia Corner

Smiley guys invite you to visit promo place Humans shed about 600,000 particles of skin every hour - about 1.5 pounds per year.

Is there just plain too much information out there?
Let us help you sort it out!

Browse our past issues: APTCOWEB NEWS