Eco Campaign is Natural Choice for Environmental Law Firm
Porter Wright Morris & Arthur LLP’s practice in environmental law goes back to “the dawning of the Age of Aquarius” (the late 1960s, that is). After decades of serving client needs that have evolved along with state and federal environmental regulations, it’s not surprising that they’ve reached a level of “harmony and understanding” when it comes to the planet.
“Over the past several years, we have increasingly assisted clients in projects defined by beneficial environmental characteristics,” says Marketing Administrative Assistant Danielle Kirkpatrick. “Porter Wright has, therefore, committed itself to conducting business with a purposeful view toward reducing its environmental impact. As a firm, we have gone green.”
Early this year, they launched an in-house awareness-boosting program, complete with promo products that later also went into a press kit. “Packaged in a recyclable box, we sent a canvas totebag that held a green coffee mug and a tire gauge – all of which displayed the ‘Porter Wright Goes Green’ logo – along with a compact fluorescent lightbulb,” Kirkpatrick says. “The majority of the media kits were sent by bike messenger, stating, ‘This package was delivered by bike messenger and free of greenhouse gasses.’ ”
Tracy Treon, business development manager at the firm, made sure the products in the campaign reflected all three aspects of environmental sensitivity: Reduce, Reuse, and Recycle. Recyclable lanyards were used in the internal kickoff program. The lanyards were imprinted with “Reduce Reuse Recycle” and a green frog that was also used on other materials. The consistent message resonated with the firm's clientelle.
“The positive response has exceeded all expectations,” says John Rohyans, partner and real estate practice group leader. “Hardly a day goes by when I don’t receive a green tip from someone within the firm to put in our monthly newsletter.”