The Holidays Are Coming
Hard to believe, isn't it? Or maybe not - many of you have already begun getting ready. But given the busy pace of business today, it's easy to put off your preparation while focusing on your everyday demands. Here are a few ideas.
Holiday Greeting Cards
Even in today's electronic age, over 65% of businesses still send holiday greeting cards. We polled some customers and asked them why. Here are some of reasons we were given:
- They help counteract today's high-tech, impersonal environment by making personal contact.
- Cards communicate in writing that you care the recipients. The written word has more impact than the spoken word.
- 90% of people prefer sending something of sentimental value by regular mail.
- Cards help retain customers. 10% to 30% of customers leave, and over 2/3 of them leave because they feel neglected.
- Cards are very cost-effective in building morale and goodwill compared with other forms of advertising.
- Cards can be inexpensively tailored for specific needs with custom verses.
Everyone loves music. Did you know how easy it is to create a custom CD? Your name can be right there alongside their favorite artists. Choose from blues, country, rock, jazz, children's, classical. . .just about anything!
It's hard to go wrong with food. More businesses choose food gifts than any other category. Food gifts can be the perfect choice for your large customers because they are often shared by all the employees in the office.
I Am The Calendar
I have two missions: one of utility, one of sentiment.
I am the symbol of time, combining the past, present and future.
As the clock records the seconds, minutes and hours,
I record the days, weeks and years.
All the world looks at me
and regulates its business and social life by me.
No letter is ever written, no check ever signed, no book ever published,
no money ever coined that does not bear my imprint.
I am the thing the world must always consult.
I ask for and get space in the home, office and public place.
In return I am both useful and decorative.
I work constantly for those I represent. I tell WHO they are,
WHERE they are WHAT they have.
I am an everpresent salesman serving people well and reminding
them each day of the year that their business is appreciated.
And most of all I am an Ambassador of Goodwill entrusted with a special mission; to remind all my users of the value placed
upon their friendship, the finest asset any business has.
Bobbleheads Create Membership BuzzCan bobbleheads attract new members to an organization? That's what The Association Forum of Chicagoland (AFC), an association of over 1,500 businesses, charities, civic and professional organizations in the Chicago area, set out to find when it recently launched a new membership campaign.
With a goal of recruiting 200 new members and boosting current ones, they selected a direct-mail campaign featuring bobblehead dolls of Forum CEO Gary LaBranche and Board Chairman Pamela Williams. The accompanying literature explained, “association work can make your head spin so much you feel like a bobblehead”
Included with the dolls were a care/feeding guide, two postcards featuring them at noted Chicago locations, an AFC lapel pin, magnets, passes to an AFC event and membership forms. The kits went to 50 of the groups’ most active members, with a note from LaBranche and Williams welcoming them as “buzz ambassadors.”
The campaign, which cost $10,000 total, was an across-the-board success. The program led to 228 new members, representing $342,000 in new member dollars. At first glance, this may have looked like a fun and frivolous promotion — but that's what we call a serious return on investment!