Turn the Page - It's December!
Well, if you're like some of us and just too busy to be quite caught up with the ideal schedule on your to-do list, don't worry. We can help. Our partner suppliers are prepared for rush orders in about every product category. Including gift cards from nearly every major retailer - with your name imprinted to make the recognition a little more personal.
NBA Dress Code Update is NOT an Isolated Decision
The National Basketball Association, which recently adopted a more formal dress code, and got a lot of press coverage in the process, is not the only organization requiring more professional dress. In a recent study, The Society for Human Resource Management found 55 percent of companies allow casual attire only once a week, which is down 60 percent from 2001. The trend is moving towards a professional presence versus a casual look.
According to a BizRate Research study, the majority of people who work full time in an office setting have a dress code that requires business attire. Organizations are implementing dress codes that ban form-fitting pants, sheer clothing, low-cut blouses, tank or halter tops, short skirts, backless dresses, and no areas of the body with body-piercing jewelry can be visible at work. Some dress codes are going so far to state that any employee who does not follow the dress code will be sent home and not paid for the time away from work. For example, a peer advisory for female business owners are required to dress up when they meet a client — that means wearing a suit or skirt with a jacket.
The following are the reasons why so many businesses are moving toward a professional presence:
- It's about building confidence in the profession.
- It refines our public image.
- It reduces client complaints.
- Now, people call us for our expertise because we look like experts.
- A dress code is important in order to project a more professional image.
- Our image goes along with our branding, and it is how we set ourselves forth in the community.
According to a recent ESPN poll, 60.8 percent of respondents support the new NBA dress code and 67 percent thought the NBA had an image problem. The league could have better sold the dress code had it prepared the players beforehand. This also applies to the corporate world. It is important to prepare the employees before hand. It's not about taking away a favorite outfit or putting someone in something they are uncomfortable in or making them something they are not. It is about keying in to each individual and teaching them how to present themselves professionally.
It is good for professional basketball players to set themselves apart from the crowd attending the games. Those players will feel differently and carry themselves differently if they are wearing weekend clothes. In weekend attire, you can not tell the difference between the fan and the player. People do not want that, in sports or in the business world. If you walk into a hospital, you want to know who the doctor is. If you walk into a school, you want to know who the teacher is. If you walk into a business, you want to know who the professional is.
Scaring Up DVD Sales With A BBQ Promo
When Universal Home Video was ready to release the horror film Seed of Chucky on DVD, it knew it had a ready-made audience in fans of the Chucky (a kids’ doll gone way wrong) series, but it wanted to capture more attention. They decided it was time for some promotional product help.
Universal wanted something it could send to major broadcast journalists, in the hope of generating additional coverage for the movie. The release date for Seed of Chucky was close to Fathers’ Day. And since the movie was about Chucky’s offspring, they thought it would be fun to pursue a Father’s Day theme.
The end result centered around something a lot of dads do on Fathers’ Day — barbecue. Recipients were sent a Seed of Chucky barbecue kit consisting of a cloth apron imprinted with the film's name, DVD release date, the words “Who's your daddy?” and two small “bloody” handprints. It was accompanied by a chef's hat, a bottle of custom-labeled “Chucky” barbecue sauce, and a full-sized soft-plastic cleaver — one of the character's weapons of choice. That was a little over the top, but it really made the point of the kind of film it was.
The kits were mailed to 100 major journalists nationwide. For such a niche movie, a little extra coverage means a lot. Chucky got media coverage in several new venues as a result of the mailing.