Since 2016

December 2006

Hand Sanitizer Use Exploding

Hand Sanitizer selectionsAs the winter cold and flu season arrives, more and more businesses are including antibacterial hand sanitizers in their promotional programs. It makes good sense. Sales of these products in the retail environment are exploding, and savvy marketers try to stay up with the latest trends.

Marketing is all about keeping the brand name in front of the consumer, so promotional products that get repeated usage are winners due to the constant exposure they bring. When people are in close contact at shopping malls and holiday parties, and hand-washing is often inconvenient, a small bottle of sanitizer can save the day. A recent NY Times article tells us the popularity of the stuff during the just-ended campaign season. The article mentions familiar names George Bush, Dick Cheney, Barack Obama, and Al Gore as regular users, especially following marathon hand-shaking sessions at political appearances.

You may be surprised to see the many new formats available for sanitizers. The 3 oz. bottle shaped like a hand certainly caught our eye. There are also small bottles attached to a key chain or caribiners, pocket sprayers, and executive pens which are actually sprayers in disguise. Antibacterial products come in liquid, foam, or gel form. They can be seen clipped to badge holders at trade shows, another place where there's an abundance of hand shaking. And every time someone uses a promotional sanitizer, somebody else's brand name gets another exposure.

Budgeting Tips For A Tradeshow

neck wallet badge holderOn average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, here's a simple budgetary guide:

TOTAL SHOW BUDGET
Promotional Gifts $__________
Space Rentals $__________
Display & Graphics $__________
 Marketing Materials $__________
Freight & Shipping $__________
 On-Site Services (electricity, setup) $__________
 Pre-show Promotion $__________
 At-event Promotion $__________
 Hospitality  $__________
 Personal Expenses $__________
 Subtotal $__________
 Miscellaneous (10%-15% of subtotal) $__________
 Travel, Meals & Accommodation $__________
$__________
  • Surprising statistic: Only 20% of exhibitors do pre-show promotion. Those who do experience a 33% improvement in booth traffic.

If tradeshows are in your plans, let APTCO help you increase the return on your investment.

Did You Know?

Did you know about aptco capabilities? APTCO designs and prints more medical encounter forms than any other item we sell. Encounter forms are also known as fee slips, charge tickets, routing slips, and superbills. Keeping current with the latest insurance billing codes is a never-ending process.

For more about APTCO, click here.

Favorite Quotations

Favorite quotations “Reality is merely an illusion, albeit a very persistent one. . .”

~Albert Einstein

Just For Grins

Smiley guys invite you to visit promo place A stack of college applications contained these statements from nervous high school seniors:

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