Procrastinating Businesses Find a Way
Face it, a turn of the calendar page (as if all the Black Friday hubbub wasn't enough) tells us that time is getting short for holiday gifts. We've been busy helping a variety of businesses to make up for lost time with quick production of customized gifts to please their customers and employees. This newsletter normally focuses on case studies of promotional campaigns that are designed to give you ideas. But right now, there's a good chance the holidays are on your mind, and you might just need to tend to that before time slips away. Here's a look at some of the most popular items this year.
Food gifts continue to be the most popular category, for many reasons. Here are a few:
- Universal – everyone enjoys high quality gourmet food.
- Easy – No need to worry about the gender or size of the recipients.
- Food can be shared with fellow workers.
- It is easy to meet various price points with food gifts.
- Your brand on the food makes a positive association.
Holiday greeting cards, in this day of decreasing mail volume, have not gone out of style. In fact, they tend to stand out even more than before. The variety continues to increase. We have over 1,000 styles on line, and just this week another 36 card styles were added. You can browse the greeting card catalog here.
Music is always appreciated. And I don't just say that because I'm a former music teacher. Custom CD's, sometimes combined with greeting cards for a double hit, are well received. But in this digital era, music download cards offer even more flexibility to make sure everyone's tastes are satisfied.
High tech gifts are really all the rage now. Imprinted USB Flash Drives serve a dual function - the giver's message inside and out, and the receiver's future use for personal files, frequently photos, music, and other media. Along with the popular plastic varieties, the most popular styles are the upscale leather and wood drives, including bamboo. Digital frames, mp3 players and similar items are a big hit this year, as prices are dramatically lower than last year.
Who isn't looking for something unusual? Our e-showcase has a variety of upscale items - with an emphasis on what's new. Many of these are available on a 24-hour basis. Another exemplary selection can be found in our Holiday Gift Guide. Browse away, or just pick up the phone and give us a call at 800-204-4600.
Strange Love Makes for a Hit Promotion
An unusual product requires an unusual promotion. Culturelle, a company that makes dietary supplements that aid in digestive health and immune-system functioning, was looking to promote its brand in a quirky way. The company’s products are “probiotics” – healthy bacteria that aid digestion – which might confuse the average consumer who associates bacteria with disease or things unhealthy.
With this in mind, Culturelle devised the “I Love Bacteria” campaign. The company gave away T-shirts imprinted with the classic “I ♥” icon to curious customers who saw an ad for it. After an extremely successful test-run of the campaign, Culturelle widened the promotion, tying it into its print and television advertising campaigns, both of which featured someone wearing the “I ♥ Bacteria”; T-shirt.
The quirky promotion met every one of the company’s goals. “We grew our consumer database substantially, increased our out-of-home branding since our logo was on the back of the shirts, and even used the shirts as a giveaway that bloggers used to kick-start a program which educated consumers about Culturelle and probiotics,” says Dave O’Brien, brand manager for Culturelle.
In fact, the company got much more than it bargained for. Using social media as well as more traditional outlets, Culturelle ended up with more than 100,000 requests in the first week alone. The T-shirt premium has been put on hold for awhile due to the speed with which they were snapped up. Currently the brand&’s leadership is planning new ways to get the “I Love Bacteria” message out.
“People like wearing shirts that cause others to take a second look, and this shirt definitely accomplishes that,” says O’Brien. “The shirt also acts as a great way to connect consumers with the brand and make it a part of their life”