Music Download Cards
Why are download cards such an effective gift?
- Award choice is in the hands of the consumer
- Music downloads are a unique gift that transcends demographics and has universal appeal.
- Digital form allows consumers to select their choice of content.
- New digital entertainment is constantly being offered in the marketplace -- keeping it fresh for continued promotional use.
- Modern Consumers
- The music download business is expected to grow exponentially; giving away something consumers are going to purchase is a powerful incentive.
- Digital Medium
- Quick to market timetables
- Allows for immediate gratification to the consumer
- Data Collection capabilities
- Higher ROI. . . No inventory, no warehousing, no postage, packaging or logistic expenses