BANKING
Objective - Generate new checking/savings accounts
Denomination - 5 Songs
Supporting Advertising - Radio, Signage
Outcome - Promotion exceeded expectations and resulted in the bank running out of cards prior to the end of the 4-week promotion. Another bank used a similar promotion to generate student loan applications. Both the offer and the music were done on line via email.
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CREDIT CARDS
Objective - Generate new accounts on college campuses
Supporting Advertising - None
Outcome - Promotion has been repeated 3 times. Other credit card companies have achieved similar results using music download cards.
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RETAIL CLOTHING
Objective - Increase purchase of brand specific jeans at national chain
Denomination - 10 Songs
Supporting Advertising - Direct mail, in-store signage
Outcome - Customers had to purchase $25 of merchandise and mail in rebate form with UPC. Promotion generated excitement with customers and store employees. A department store gave away a combination music / ringtone card when customers made a $ level purchase.
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EMPLOYEE RECRUITMENT
Objective - Give away at local job fair
Denomination - 3 Songs
Supporting Advertising - None
Outcome - Exceeded expectations. Repeated orders twice; company plans to use music at future job fairs.
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AUTOMOBILE PROMOTIONS
Objective - Generate leads and new product awareness at road shows and events.
Denomination - 2 & 3 Songs
Supporting Advertising - None
Outcome - Exceeded expectations with company repeating the promotion numerous times in different regions throughout the country.
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VIDEO GAMES
Objective - Generate pre-release sales of upcoming games
Denomination - 5 Songs
Supporting Advertising - In-store signage
Outcome - Exceeded expectations with the promotion being repeated for several new releases.
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BEER/ALCOHOL GIVEAWAYS
Objective - Generate in-store signage / premium
space for regional brand
Denomination - 1, 5 & 10 Songs
Supporting Advertising - Sales force distributed on calls
Outcome - Exceeded expectations with company running short resulting in reorder. Company plans on using music for future consumer promotion. Similar programs run by other beer and alcohol programs have generated repeat orders. Many beer and alcohol companies have used music cards as in-pack promotions to increase sales during the summer holiday season. Several of these promotions have been repeated year to year.
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TRADE SHOWS
Objective - Drive booth traffic
Denomination - 2 Songs
Supporting Advertising - Pre-show postcard invited attendees to visit the booth to learn about new products and receive a music download card.
Outcome - Exceeded expectations with several new customers acquired. Company plans on repeating.
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CONSUMER GOODS PREMIUM
Objective - Increase sales and brand awareness
Denomination - 2 Songs
Supporting Advertising - Packaging callout
Outcome - This promotion has been used by food, beverage, DVD and health & beauty products. Several companies plan on repeating the promotion and expanding to additional brands.
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KEY ADVANTAGES
- Customize the download page with your customers
logo and colors
- Web based - no player (application software) to
download.
- Fastest download available and simple.
- English / Spanish Site
- U.S. and Canada available
- Parental Control Filter (optional)
- Download confirmation email sent to customer.
- Customer can download (same song in future) by simply clicking link.
- Email can be customized to offer coupons or marketing message.
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