How Wellness Programs Make Businesses Healthier

The infographic says it all. Wellness programs work, by improving employee engagement, morale, and of course, health. When properly executed, the company benefits with increased productivity and reduced health insurance costs. What’s not to like?

1/4 of healthcare costs are attributable to changeable health risks; 59% of companies agree that wellness programs reduce costs; 28% of employees feel more satisfied and loyal if company offers options to improve health; 35% of employees are willing to change lifestyle habits to lower health insurance premiums.

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Promotional Products Work

23 fun facts about effective advertising

Microfiber cloths, Post-It notes, and pens can be effective branding tools.

Last week, Promotional Products Association International (PPAI) held a national awareness campaign called Promotional Products Work Week. Activities and messages were aimed at businesses and those who regulate them (i.e., government). While advertising takes many forms, promo products lead the way in terms of exposure and effectiveness. Here are some interesting (and sometimes surprising) stats.

  1. Eight in 10 consumers own between one and 10 promotional products.
  2. 53% of these people use a promotional product at least once a week.
  3. Six in 10 of them keep promotional products for up to two years.
  4. Only one in five people will trash an unwanted promotional product.
  5. Before receiving a promotional product, 55% of people had done business with the advertiser.  After receiving a promotional product, 85% of people did business with the advertiser.
  6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  7. 31% of U.S. consumers own a promotional bag.
  8. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  9. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
  10. 53% of the time, promotional products create a more favorable impression of the advertiser.
  11. 48% of consumers would like to receive promotional products more often.
  12. Consumers hang on to promotional products for an average of 6.6 months.
  13. 69% of consumers would pick up a promotional product if they thought it useful.
  14. 63% of consumers pass along the promotional products they no longer wish to keep.
  15. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  16. 91% of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  17. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  18. Apparel is the top product category, followed by writing instruments, bags, calendars and drinkware.
  19. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
  20. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  21. Logoed mugs in particular are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of TV.
  22. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
  23. Promotional products draw as many as 5 times more referrals from satisfied customers than an appeal letter alone.

Are you taking advantage of these facts? APTCO can help.

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Testing Lab Trade Show Promo Is a Hit

Medallion Labs planned to set meetings with qualified prospects during a trade show. Previous shows had been lackluster; no more than 10 prospects had signed up in the previous year. New strategies were clearly needed.

A trade show micro plan was developed that included pre-show, at show and post-show activity. It began by creating two campaign messages:

  • No. 1: Sometimes it only takes one piece to pull it all together.
  • No. 2: Medallion Labs is your missing piece.

The Missing Piece in Trade ShowsImplementation: About 80 prospects in the “A” group got a four-inch-tall canister fully branded on the outside with message No. 1. Sent as a self mailer, it got attention as very lumpy mail. Inside the canister was a puzzle with a magnetic back (which would be important later) with art and message No. 2. One piece of the puzzle was left out of the canister and the puzzle asked recipients to make an appointment to get their missing piece.

Prospects in the “B” and “C” lists (about 500) received a lenticular postcard with the same messages but with no missing piece. The message was also tailored a bit to account for this difference. The mailings were sent four weeks prior to the show. About 10 days later the client began a calling campaign, using a prepared script, to all prospects on the “A” list who had not responded and to as many “B” prospects as they could reach. About a week later the client sent an email blast to those they had not heard from with the same message.

Prospects who responded promptly received an email confirmation of their scheduled appointment and a reminder five days before the trade show started. At the show, the client’s booth displayed a magnetic whiteboard with the campaign art across the top. The puzzle pieces that were left out of the canister were on the white board. This did two things:

  1. It made the puzzle pieces available for those who made appointments.
  2. People on the trade-show floor stopped to learn more.

This very simple piece stood out in a trade show designed for geeky scientist folks.

Results: From this effort, 29 scheduled appointments were made before the trade show, and numerous prospects reached out to say they couldn’t meet at the show but did set up virtual conference meetings or physical meetings outside of the trade show.

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What? Trees can do THAT? Much more than paper.

Trees are the source for paper but so much more than that.
The much-maligned tree has been subject to a lot of abuse in recent years. All those email footnotes that plead to you to not print the email, the cry of “save a tree!” Meanwhile, the endless flood of electrons shows no signs of stopping. But the efforts to save paper can be misguided. Paper is one of the earth’s most renewable resources. The paper industry realizes that trees are not an endless resource, but rather one that can be replenished. And they’re not about to harvest their primary raw ingredient without planting new trees to replace them. That certainly would be a faulty business plan.

Trees absorb carbon dioxide and emit oxygen. But they can do so much more. Science is digging deeper and deeper into trees to find some amazing things.

Well now, did that stretch your thinking a bit? Go ahead, print that brochure and mail it next time. You can be sure it won’t be lost in the email clutter. And you might just be doing something good for the planet at the same time.

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Great Tool for Awareness Campaigns

Breast cancer awareness gets a lot of attention. And rightfully so. There are a lot of people working very hard to ensure that Breast Cancer is a “Top Of Mind” issue. However, there are a ton of other causes that don’t seem to get their fair share of the limelight: Autism, Downs Syndrome, Anti-Bullying to name a few. Lots of promotional items can grab attention, but not all of them easily lead to getting someone to take action.

raising-awareness-weepulThese cute little guys, Weepuls, can take that extra step. As a donation keepsake or event reminder, Awareness Weepuls are relevant, engaging — effective. A Weepul delivers a message in a positive, interesting & memorable way. The large imprint area, 3 3/4″ x 3/4″, can deliver a lot of information – up close and personal.

Weepuls make it easy to promote all kinds of causes. How? Because we can put ANY color Awareness Ribbon in a Weepul’s hand. Remember, every cause has its color. Match up the color of your little guy with the color of the cause and you just might have a winner. And where appropriate, we have ribbon options that can further facilitate how a Weepul is used. The orange Glitter Weepul below explains.

polysoft-weepul

 

 

 

 

That’s right, make it into a contest that has people coming back. So much better than a raffle ticket. You don’t want people just walking away with your gift — you want them coming back to see you again. That’s when something good happens. Choose a cause that you care about, or that your customers care about. Not sure what it might be? There are causes every month of the year. Ask us for ideas. We’ve written on ways to incorporate them into your own marketing goals in this article. In fact, it’s been a popular topic for our monthly newsletter for many years. Check out the feature articles.

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