Promotional products are extremely popular, and there are good reasons. But many users don't seem to be aware of those reasons. All too often, we get requests for an item “just to keep our name out there.” Of course, we can do that. But why not think a little deeper?

Think first about your marketing objective. Think about your target audience. Think about what you'd like them to do. Think about where they are and what they're doing at the time they need your product or service. Answering those questions will bring you a lot closer to choosing the most effective promotional item. We'll also help you to craft the message that gives the product a function. There are more than 100 ways you can use a mug. Watch the video, then download the complete list.