5 Trends to Watch in Women’s Apparel

  • Jan 8, 2024

It’s no mistake that the lines between corporate and retail apparel are blending, as more mainstream brands and consumer styles enter and impact the branded apparel market. For example, cropped styles aren’t just for the summer, and layering leads the way.

Diving into some style specifics, sources share the top trends to watch:

  1. Barbiecore: Though the summer surge is past, all things pink are still on trend right now, thanks in part to the Barbie movie that came out last summer. Whatever the reason, apparel in vibrant shades of pink works great for businesses in the e-commerce, retail, and lifestyle spaces, as well as in the travel and leisure industry, especially for party or event planners needing apparel for vacations, festivals, and the like.
  2. Retro: For the younger generations, Y2K fashion has been everywhere in the mainstream. From baby and oversized tees, to track suits and denim — these trends are in for certain industries, including music, spiritwear, e-commerce, and lifestyle markets. Retro is the word! ʾ90s fashion is in, specifically the iconic Princess Diana biker shorts and oversized crewneck look.
  3. Quiet luxury and minimalism: While the last few years (starting with the pandemic) have been all about comfort, there’s been a more recent surge in wovens. After being relaxed and casual for so long, many are looking to button things back up a bit, whether it’s a tailored button-down, polo, or shacket. These more polished looks paired with a pant or trouser are starting to transcend back into the workplace, as people focus on longer-lasting products that stay in their wardrobe for years. To that point, she says neutral, soft palettes are more prevalent in these pieces. Clean lines, neutral colors, and simple silhouettes are in vogue. These minimalist styles allow for versatility, allowing the wearer to mix and match pieces.
  4. Athleisure and matching sets: Pieces that can cross over from the gym to daily life fall into the athleisure category and continue to trend. Hot items in this category include leggings; cropped T-shirts, tanks, pullovers; and even biker shorts. And somewhat of a subset of athleisure is just plain leisurewear, which includes matching sets of all kinds from sweatpants and a hoodie to something sportier. The comfort, functionality, and style aspects of this category keep it on-trend no matter the season.
  5. Sustainability: “With growing awareness of environmental and social issues, sustainable and ethical fashion has gained popularity,” Crawley says. Women are seeking clothing made from organic or recycled materials, as well as products that are produced under fair labor conditions. Sustainable clothing makes sense for corporations or brands that have those Environmental, Social, and Government initiatives in place and want to ensure the promo apparel and other products they choose align with those values.
The pink trend in women's apparel is strong

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