Bank Makes Play For Football Fans

  • Nov 14, 2006

Bank of America is one of the world's largest financial institutions. When they do a promotion, they do it big-time. For example, for the home opener for the Carolina Panthers NFL season this year, they gave out 75,000 Panthers-branded checkbook covers to fans as a way to introduce them to Panthers-branded checks.

“The idea for the promotion is ‘Our customers’ passions are our passions,’” says Joseph L. Goode III, corporate spokesperson. “So the promotion was really a way of helping our customers express their passion for their favorite football team and to make that passion and their loyalty and interest in the team a key part of their everyday banking experience. It's really about affinity.”

Carolina Panthers check

The goal, of course, is to get fans interested in opening accounts and ordering Panthers’ checks, but Bank of America hopes to expand on the concept. “Potentially,” Goode says, “in addition to branded checks, ‘affinity banking’ will afford us the opportunity to develop detailed agreements with partners from many different sectors — not just sports but things like retailers, professional organizations, cause-related institutions — and provide things like branded statements, debit cards, maybe even some additional consumer-oriented products.”

Bank of America is also giving away checkbook covers for three other NFL teams this season: the Cowboys, the Patriots and the Redskins. It's too soon to say how the promotions will impact business, but based on past experience, the company expects good results. “We have done this similarly with the Dallas Cowboys,” Goode says, “and we've been pleased by the response — not only with the number of existing customers but also new Bank of America customers who are signing up for checking accounts.”

Did You Know?

Aptco provides W-2's, 1099's, and other government-approved Tax Forms to hundreds of companies across the country.

Did you know about aptco capabilities?

Favorite Quotations

“Every child is an artist. The problem is how to remain an artist once he grows up.”

~ Pablo Picasso

Favorite quotations

Just for Grins

A very pregnant woman made her way to the nurses station in the labor-and-delivery ward. Her mind understandably elsewhere, she explained, “I'm here to be seduced.”

The nurse on duty replied, “I think you already have been.”

Is there just plain too much information out there?

Let us help you sort it out!

Smiley guys invite you to visit promo place

Close Search