Budgeting Tips For A Tradeshow

  • Dec 19, 2006

On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, here's a simple budgetary guide:

Promotional Gifts $__________
Space Rentals $__________
Display & Graphics $__________
Marketing Materials $__________
Freight & Shipping $__________
On-Site Services (electricity, setup) $__________
Pre-show Promotion $__________
At-event Promotion $__________
Hospitality $__________
Personal Expenses $__________
 Subtotal $__________
 Miscellaneous (10%-15% of subtotal) $__________
 Travel, Meals & Accommodation $__________
TOTAL SHOW BUDGET $__________
  • Surprising statistic: Only 20% of exhibitors do pre-show promotion. Those who do experience a 33% improvement in booth traffic.

If tradeshows are in your plans, let APTCO help you increase the return on your investment.

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