On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, here's a simple budgetary guide:
| Promotional Gifts | $__________ |
| Space Rentals | $__________ |
| Display & Graphics | $__________ |
| Marketing Materials | $__________ |
| Freight & Shipping | $__________ |
| On-Site Services (electricity, setup) | $__________ |
| Pre-show Promotion | $__________ |
| At-event Promotion | $__________ |
| Hospitality | $__________ |
| Personal Expenses | $__________ |
| Subtotal | $__________ |
| Miscellaneous (10%-15% of subtotal) | $__________ |
| Travel, Meals & Accommodation | $__________ |
| TOTAL SHOW BUDGET | $__________ |
If tradeshows are in your plans, let APTCO help you increase the return on your investment.
