Budgeting Tips For A Tradeshow
Dec 19, 2006
On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, here's a simple budgetary guide:
|Display & Graphics||$__________|
|Freight & Shipping||$__________|
|On-Site Services (electricity, setup)||$__________|
|Miscellaneous (10%-15% of subtotal)||$__________|
|Travel, Meals & Accommodation||$__________|
|TOTAL SHOW BUDGET||$__________|
- Surprising statistic: Only 20% of exhibitors do pre-show promotion. Those who do experience a 33% improvement in booth traffic.
If tradeshows are in your plans, let APTCO help you increase the return on your investment.