Case Study: Beach Balls? Bingo!
Oct 15, 2019
Description: Beach Ball
What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in the local hotels. They decided to use a 16" beach ball, because it was a fun item that hotel guests would be happy to receive and take with them.
How it was distributed: The beach balls were distributed to all the hotels participating in the tourism program. The campaign colors were used to distinguish historic district hotels from regular hotels by using two different colored beach balls.
Result or ROI: The giveaway was a hit. Guests happily used the balls in the pool area at the hotels and tourists were seen using them across town at the local parks and other public locations. The hotels also found that the guests that were traveling with children were especially happy to receive this item as they proved as great souvenirs upon their departure. Hotel guests took the beach balls with them back to their local communities increasing the promotional reach further.