Case Study: College Fair Booth Gift

  • Nov 12, 2018

Description: 4" Mini Plush Buddies Frog with Shirt

Industry: Education

What it was purchased for: A community college was looking for a gift to have at their booth for the upcoming college fairs they will be exhibiting at. After discussing the project with their sales representative, they were very interested in having a plush animal. They were sent samples of the 4" Mini Plush Buddies Frog with Shirt as a space-conscious alternative. The buyers loved it! The size difference was just what they needed and the mini plush was just as attractive and eye-catching as the 6" Frog. Better yet, it is half the weight.

How it was distributed: The college decided to put a sign-up sheet next to their displayed Mini Plush Buddies. They also included a sign that read, "Leap into Your Future with Us! Sign up for more information and take home a new friend!" The gift was also given as a mug stuffer, in which they placed some of the frogs inside their branded mugs. These mugs were given away to prospective students.

Result or ROI: Although people were not required to sign-up to receive the gift, simply having it next to the form increased sign-ups more than 60%. In addition to the direct results from the sign-up form, there were many other indirect successes attributed to this plush frog. The word-of-mouth about the premium brought people looking for their booth specifically and increased the questions asked regarding their sports program. The small size made this item easy to manage in bulk and easy to hand out.

 


  • Category: Case Studies
  • Tags: Case Study, Education Industry, Mini Stuffed Toy