Description: Laundry Bag
Industry: Financial
What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a design, “Laundry Method for College Students” that gave basic tips and instructions for washing clothes, along with their logo. Many students are living away from home for the first time, and never learned the basics of laundry. Printing instructions directly on the laundry bag was very helpful, while the logo reminded students of the source of the information. Further, these were seen by other students who may have been in need.
How it was distributed: It was given out at the time of opening a new credit union account.
Result or ROI: The concept was so creative and successful that the word spread on campus and increase of new accounts were up 20%.