Colorado Rockies Target Season Tickets
Mar 18, 2008
Season tickets carry no small price tag, so the Colorado Rockies Baseball Club wanted to do something special to show appreciation to these valued fans. Season ticket holders received a complete owner's package housed in a custom wooden box.
A pewter inlay of the Rockies' logo is embedded in the lid of the box, creating a lasting and attractive gift that any fan would be delighted to own. Inside the box, recipients found the season tickets, parking passes and individual Game Day tickets for the entire season.
A nice touch was how precisely the contents of the box fit. Not only was the box designed to house the items perfectly, but, upon opening the box, ticket owners could immediately see everything inside without first having to remove any of the contents. The overall impression was a creative and carefully designed gift that demonstrated genuine and sincere appreciation for the loyal season ticket holders.
Results: In addition to an extremely positive response from the recipients, the Colorado Rockies also reported a season ticket renewal rate of 98% for the 2007 season. And that's not counting new subscribers - a good demonstration that thanking your customers can pay off big!