Before the coronavirus, casual apparel had become more and more the norm in the business world. Of course, the nebulous standard of “business casual” kept things from getting too sloppy, but a recent study showed that 79% of employees across a wide spectrum of industries reported company dress policies with some version of “casual” in their descriptions. Like the growth of technology, the pandemic simply accelerated trends that were already happening. As remote working has taken hold for a significant number of organizations, comfy clothes have become a priority. Since video calls have become the norm, branded polos are a staple.

Six Reasons Why Clothes For Comfort Is the Next Big Thing

1. When making a quick trip, such as running in and out of the grocery store, comfort is more important than making a fashion statement.
2. It is a great time to enjoy the outdoors so be ready for any weather with a comfy sweatshirt or quarter-zip pullover to throw over your t-shirt or button-down.
3. This is the time to be comfortable as being comfortable can help cut down on stress so wear your favorite jeans or joggers. Do some meditation and take breaks between video calls.
4. Convenience. Comfy clothes tend to be easier to maintain. If you are an essential employee working outside your home, you are probably washing your clothes right away to ensure they are clean and disinfected.
5. Cost. High-fashion and performance fabrics do not have as much perceived value when spending is down and fi nding essential products are the priority.
6. Most promotional apparel is comfortable for wear. For those doing Zoom video calls, what better way to promote your company than to wear your company logo on a soft pullover or polo shirt?