Stanley keeps coming up with new ways to get its fans excited – and to open their wallets. Thanks to ongoing interest on social media, fueled by collaborations with retail partners like Target and Starbucks, the century-old company’s sales have skyrocketed in the past few years.
Now, Stanley has added a bag and two coolers to its drinkware (and apparel) offerings. The star of the All-Day Collection, launched in mid-April, is the Quencher Carry-All, a crossbody bag specifically designed to carry Stanley’s mega-popular 40-oz. tumblers, plus pockets for ID, phone, keys, etc.
Like the “Wear the Bear” apparel collection launched earlier this year, it’s unclear whether or when Stanley’s newest items might make their way into the promo market.
The Caitlin Clark Effect expanded from women’s college basketball to WNBA merch sales shortly after she was selected as the No. 1 draft pick in April. Within an hour, most sizes of Clark’s newly minted Indiana Fever jersey sold out on Fanatics. Fans also snapped up a trio of tees featuring Clark’s name, jersey number and a small Iowa Hawkeyes logo, two of them bearing a slogan referring to her record-breaking college career.
But Clark certainly isn’t the only player with baller branded merch. Other star WNBA players have their own jerseys, T-shirts, hoodies and shoes on offer, many of them in partnership with Nike. And Clark’s collegiate rival Angel Reese teamed up with Reebok for a curated collection of her athleisure favorites, ranging from sneakers to tracksuits to a signature tee bearing one of Reese’s famous quotes in hot pink lettering.
~ Mark Twain
