With spring in the air and the winter blues almost a cold memory, it’s time to start thinking about and implementing spring promotion ideas for your business. Many businesses depend on the year-end holidays for a large portion of their yearly sales, but with the spring season ahead — which can be slow starting — you can boost your sales by offering clever and advantageous spring marketing ideas. Here are just a few ideas:
Free Gifts
Spring encourages everyone to get out of their homes and enjoy outdoors. Almost any excuse will do for many who have been trapped inside all winter. A free gift program is a good way to invite old and new customers into your business. It could be a promotional pen, a bookmark, or even a small gift for a future purchase. So many businesses use this type of marketing. Extend your brand and get extra sales from early spring buyers.
Enter To Win
The bigger the prize the better! Another good spring promotion idea is to offer a contest. You could bundle your own products as a prize, form a joint venture with another business to come up with a BIGGER jackpot or use promotional products to drive traffic. Promote your contest via your website, social media, newsletters, and promotional products so customers will come to your store and enter in person. Remember to add any new entries to your newsletter and contact database.
Spring Into Shape
So many people gain unwanted pounds during the winter months (present company excluded, of course). As a result, they determine that losing weight is a must for the new season. Helping customers get in shape for the spring is a great way to boost your business. Your spring promotion ideas could include offerings to help them get in shape or be healthy. There are a ton of those promotional products available to you through APTCO. We can come up with some awesome ideas that will make you shine and grow sales.
Host a Spring Cleaning Seminar
Look around your community. You’ll find organizational experts all around trying to get people to get organized. Why not offer to host a spring cleaning seminar or workshop for your customers with a leading expert? You can drive them to the seminar with promotional products very easily by giving them out as invitations. (Who said an invitation had to be paper?) What are some of the products you can use? Sponges, gloves or cleaning cloths, eyeglass wipes and more. Your price range is from very inexpensive to fairly expensive. Even dish soap can be custom logoed!
Go Green
Creating a marketing effort that will relate your brand to Earth Day in April will be an awesome way to create sales. Build your brand by sponsoring a road cleanup or tree planting event and invite the community to do it with you. T-shirts are the best billboards in this case. What other products can you use for Going Green? Try seed packs or other recyclable products.
No matter the season, APTCO can help you craft a promotion that will deliver results.
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~ Benjamin Franklin
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