Flash Drives Growing As Marketing Medium
Jan 11, 2011
A custom memory stick can carry branding both inside and outside. Catalog and product information can be loaded on the drive in such a manner that it can be automatically updated whenever the recipient uses it. No other media offers that option, outside of the web. But for speedy access, the flash drive runs loops around the internet.
Speaking of speed, the USB 3.0 format has just been released, following months of testing. Transfer speeds compared to the 2.0 standard are a full 10X faster! There have been some computer products available offering USB 3.0 ports for about a year, but adoption has been slow, as every new product must go through a certification process. Flash drives are among the latest products to become available, and APTCO is one of only a few companies to offer them in customized form for promotional marketing purposes.