Coffee has known health benefits. Note—we’re not talking about all the things that get added into coffee. Just the coffee. Of course, not all coffees are the same.

Lifeboost Coffee is a low-acid, organic coffee that promotes wellness. Accordingly, licensed doctors and certified health professionals were the desired demographic help promote it. They were invited to join an ambassador program. By leveraging the credibility of medical professionals, a program was developed aimed to increase market share and brand loyalty within the health-conscious consumer base.

The strategy was to provide these medical professionals with a carefully selected promotional kit that they could seamlessly integrate into their practice. The kit included a branded coffee mug with a daily reminder of the coffee’s health benefits, a measuring spoon and bag clip to encourage accurate use of Lifeboost Coffee, a cozy T-shirt to foster a sense of connection with the brand, a prescription notepad to help doctors “prescribe” Lifeboost Coffee to their patients, and a desk display to promote the product in patient waiting areas. The theme “Boost Your Health With Lifeboost” was woven into every element of the kit, with the Lifeboost logo and health messaging prominently displayed.

The campaign was launched in phases, beginning with six ambassadors and expanding to 168 by the year’s end. The program was coupled with an internal ordering system for the Lifeboost team, and the system was integrated with Shipstation for quick and seamless delivery to new ambassadors.

The Lifeboost Coffee Ambassador Program and its investment delivered exceptional results, creating 162 new ambassadors. This growth represents a 2,600% increase from the initial six ambassadors, significantly surpassing expectations.

Contact APTCO for your next marketing partnership idea.