Little-Known Facts about Promotional Products

  • Jan 17, 2006

  • 71% of business travelers interviewed at a major airport reported they received a promotional product in the last 12 months.
  • 33.7% had the item on their person.
  • 76.1% recalled the advertiser's name that was on the product.
  • Only 53.3% could recall the name of a single advertiser in a newspaper or magazine they read in the past week.
  • 52% did business with the advertiser after receiving the promotional product.

Source: PPAI Research (2004 study by L.J. Research)

Over 98% of all organizations use promotional products. Why? Because they get:

  • High recall - the name of the advertiser is remembered.
  • Repeated exposure to the advertising message.
  • A more Favorable Impression of the advertiser.
  • An Increased Desire To Do Business with the organization giving the item.

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