• 71% of business travelers interviewed at a major airport reported they received a promotional product in the last 12 months.
• 33.7% had the item on their person.
• 76.1% recalled the advertiser's name that was on the product.
• Only 53.3% could recall the name of a single advertiser in a newspaper or magazine they read in the past week.
• 52% did business with the advertiser after receiving the promotional product.

Source: PPAI Research (2004 study by L.J. Research)

Over 98% of all organizations use promotional products. Why? Because they get:

• High recall - the name of the advertiser is remembered.
• Repeated exposure to the advertising message.
• A more Favorable Impression of the advertiser.
• An Increased Desire To Do Business with the organization giving the item.