Marketing Budgets Challenged

  • Mar 17, 2009

A recent survey by the Association of National Advertisers verifies that the recession is having an effect on advertising decisions across a range of industries. When compared to a similar survey taken 6 months earlier, the results showed the budget pressures:

  • In July/August, 53 percent of marketers thought their advertising budgets would be reduced in the next six months, when in fact, 71 percent experienced a budget decrease.
  • 38 percent thought their budgets would remain the same, but only 23 percent had their budgets untouched.
  • 9 percent thought they would see a budget increase, when only 6 percent did.

Advertising cost per impression

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