How and When to Use Premium Brands In Your Promotions

Apr 08

The point of a promotional product is to raise brand awareness, and, ideally, make the end-user perceive the brand in a more positive light than they did before. (End-user means the ultimate re...

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Better Together

Mar 11

Whether it’s peanut butter and jelly or Coach Prime and the Colorado Buffaloes, some combinations make more magic than you’d expect. Find out how clever partnerships have boosted th...

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Super Fans Love Promotional Merch

Feb 12

Nothing says fan like merch (which of course is the popular term for top promotional products associated with a brand). Whether you wait in line for hours or spend way more than you intended, b...

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Weather-Proof Promo!

Jan 29

The weather outside is frightful, but the (weather-proof promotional products) are sooo delightful! No matter your climate or weather patterns, I’ve found some excellent promotional items tha...

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8 Home Office Essentials

Jan 22

Your employees work hard - and often longer hours when they're working from home. Surprise them with a little treat like one of these 8 Home Office Essentials! Temblor Speaker + Wireless Charg...

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Don't Break the Bank: 6 Budget-Friendly Promo Products

Jan 15

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

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6 Products to Grow Your Business!

Dec 09, 2023

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

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Meme-worthy Merch

Dec 03, 2023

Drawing inspiration from viral videos, memes and other pop culture moments, these promo items help end users make memories. 1. Oscar Mayer Makes Hot Dog Straws For Real You might re...

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Branding 101: Let’s Talk Logos

Nov 24, 2023

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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You Are What You Eat

Nov 12, 2023

Branded merchandise is all the rage. While many of the logoed products we provide are given away as part of promotional campaigns, there is a large segment that is sold. Think Hard Rock Cafe T-...

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6 Fun Products for Keeping Kids Occupied at Home

Oct 10, 2023

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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More about Pop-up Stores

Oct 10, 2023

October is here, and the Halloween pop-up stores are all around. While these types of pop-ups may cost upwards of $30,000, some retailers can run a short pop-up event for around $1,500. When pl...

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Hot Potato Promo

Sep 11, 2023

We’ve never been fond of terms like giveaway or swag. Promotional products serve a lot serve a lot of purposes, and extending the reach of branding is certainly one of them. But when a pr...

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Pop-up Stores and Promo

Aug 14, 2023

It won’t be long before you start seeing those Halloween pop-up stores in your community. You know the ones – they appear in vacant storefronts, often before the leaves have even ch...

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Fashion Fit For Food

Jul 10, 2023

Wearing our favorite food brands has never been easier. Brands are getting more creative, designing products to mimic or represent our favorite snacks. Find out how these buzzworthy products in...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jun 22, 2023

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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Local-National Partnerships Make for Great Promo

Jun 12, 2023

Unconventional ideas paired with useful products can make lasting impressions. Though APTCO works mostly with small businesses, we love to see partnerships with national brands. It turns out th...

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Generation Z vs. Millennials: What’s the Difference?

May 01, 2023

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

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Indictment Brings Out the Branded Merchandise

Apr 03, 2023

A few days ago, former president Donald Trump was indicted by New York grand jury relating to alleged hush money payments to adult entertainer Stormy Daniels. There are, of course, myriad takea...

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6 Products to Welcome Students Back to School

Mar 26, 2023

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

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Sustainablity or Bust

Mar 06, 2023

Going green in marketing is getting a lot of attention lately. It’s especially prominent with garments. But what does that mean on a practical level? Even in the face of inflation, Deman...

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Guide to Incentive Programs

Feb 04, 2023

Maintaining morale is important for all businesses, no matter the industry. Incentives and rewards have always driven the motivation and behavior to help ideas, industries and companies succeed...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Jan 14, 2023

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

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Top Brands Create Buzzworthy Promotions

Jan 08, 2023

Small businesses take note—this is how the big companies do it. Here are 5 recent promotions that brands used to reflect values, connect with consumers, and create exclusive experiences. ...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Nov 30, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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4 Retail Trends Coming To Business Apparel

Nov 13, 2022

It seems like every article on menswear these days includes the phrase “Canadian tuxedo” – a cheeky term for head-to-toe denim. This is just one of the trends – neckties...

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The History of Promotional Products

Oct 31, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Red, White and New

Oct 07, 2022

Global supply chain pressure have left U.S. manufacturing struggling to keep up with demands for countless products. It’s a predicament the country never wants to be in again. Now, the pu...

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12 Coolest Squeeze Products to Relieve Your Stress

Oct 02, 2022

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

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Graphic Design Terms Everyone Should Know

Sep 17, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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An Award-winning Promotion

Aug 08, 2022

The annual Pyramid Awards sponsored by PPAI (Promotional Products Association International) recognize creative marketing efforts that deliver results. We feature these on occasion to demonstra...

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Bamboo: It's Not Just for Pandas!

Jul 19, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

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It's Trade Show Time

Jul 10, 2022

After more than 2 years of freezes on many trade shows, exhibitors and attendees alike are fired up to mix and mingle in person again. While the year ahead may not look like the good ol’ ...

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Inspiring Goodness

Jun 10, 2022

There’s no shortage of charitable organizations around the world. In the U.S. alone, there are nearly 2 million nonprofit organizations and 501(c) (3) charities. These groups are striving...

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Take it To-Go: 8 Restaurant Takeout Essentials

May 22, 2022

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Apr 14, 2022

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

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6 Benefits of Customer Loyalty Programs

Apr 07, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

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For the Love of Promo

Feb 06, 2022

As a consumer, how often have you picked up a promotional product offered to you at an event, accepted a branded product offered from an organization you belong to or used a promotional product...

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Case Study: Hay, Where'd You Get That Tote?

Jan 31, 2022

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

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3 Apparel Trends for 2022

Jan 09, 2022

The lines have blurred between home and work and corporate and casual – a societal shift reflected in apparel this year, with many smaller trends consolidating under the umbrella of lifes...

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6 Hot Sauces Sure to Blow Your Socks Off

Jan 08, 2022

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

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The Best Apps For Organization

Dec 10, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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Plan a Year of Cause Marketing

Dec 04, 2021

As we approach the end of another year, it’s a good time to consider marketing plans for 2022. We have some reason to hope it will be a little closer to the normal we knew before the glob...

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Helping The World Embrace Wellness

Nov 08, 2021

If there’s one big lesson we’ve learned in the past year and a half, it’s that wellness matters more than ever. It isn’t only about washing your hands or masking up&mdas...

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Case Study: Thank You for Spooning

Oct 20, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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Your Guide to Promo Hats

Oct 13, 2021

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the variou...

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The Eco-Friendly Evolution in Marketing

Oct 11, 2021

Around the world, the ecofriendly movement is galvanizing consumers and companies to reduce, reuse and recycle. These initiatives are nothing new—Earth Day was first celebrated in 1970 an...

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6 Products to Show Your Support for Breast Cancer Awareness

Sep 22, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Sep 15, 2021

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working ...

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Origin of Lanyards May Surprise You

Sep 13, 2021

Simple and efficient, lanyards keep important items close throughout day-to-day activities. In the early 1500s, lanyards were invented as a way to carry weapons and keep them accessible. Lanyar...

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How Promo Products Can Tell Your Brand's Story

Aug 25, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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Medical Practice Promotion a Winner

Aug 09, 2021

Medical Practice Promotion a Winner Central Family Medical wanted to accomplish two things: Simultaneously educate their community about common home ailments and how to treat them, and at the ...

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What Makes Gen Z Tick?

Jul 11, 2021

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that yo...

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Yes, There's a Difference: Everything You Need to Know About Pens

Jul 04, 2021

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

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5 Products That will Send you Over the Moon and out of This World

Jun 19, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

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Why Do Pens Still Promote So Well?

Jun 14, 2021

About 50,000 to 60,000 years B.C., the stone hand axe would have been the first tool to be used by humans in attempting to scratch patterns into stone. Many such scrapers and gravers/burins hav...

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It's Party Thyme: 7 Products for Plant Lovers

May 22, 2021

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning ind...

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How Many Sleeves Does Your T-shirt Have?

May 10, 2021

How Many Sleeves Does Your T-shirt Have? Miller Lite Is Selling One-Sleeved 'Vax Time Tees' to Benefit Restaurant Workers We have beer can antennas for game day, and our Dive Bar candles are ...

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6 Reasons You Need a Company Store

May 07, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Lead a Healthier Lifestyle With These 6 Promotional Products

Feb 17, 2021

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

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Winning Promotions

Feb 08, 2021

Every year, PPAI (Promotional Products Association International) recognizes promotional campaigns that have achieved extraordinary results with a Pyramid Award. These span a wide range of cate...

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Local Promotion Brings Community Together

Jan 11, 2021

Small businesses are the lifeblood of the community. Even though APTCO is a national company, many of our clients are primarily focused on building and maintaining business in their local area....

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Charitable Giving Has Actually Increased During Pandemic

Dec 07, 2020

The pandemic has changed the way many people spend their money, but it hasn’t made them any less generous. In the United States, 77 percent of people say they now spend less on going out ...

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How to Put Together an Onboarding Kit

Oct 03, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

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5 Invaluable Marketing Books to Help Grow Your Brand

Aug 13, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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6 Products to Include in Every Holiday Gift Basket

Jul 22, 2020

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra th...

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Your Guide to Drinkware

Jun 02, 2020

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...

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6 Purr-fect Promo Products for Cat Lovers

May 19, 2020

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular p...

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10 Tweetable Quotes for Motivation

May 11, 2020

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. ...

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Case Study: Keep it Cooler

Apr 13, 2020

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their ...

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6 Things You're Missing Out On by Not Using Promotional Products

Mar 29, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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Top of the Pyramid

Mar 10, 2020

Promotional Products are everywhere. Businesses of every size and non-profits of every stripe have them. Problem is, most of them just chose something to “get their name out there.”...

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Still More Award-winning Promotions

Feb 11, 2020

Every year, Promotional Products Association International recognizes the most creative promotional marketing campaigns with Pyramid Awards. It’s always fun to look at some examples to se...

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8 Graphic Design Mistakes to Avoid

Feb 07, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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How to Tie Social Media to Promo

Dec 10, 2019

These days, any company looking to gain attention through marketing is bound to include social media in its plans. The smart ones don’t stop there. They make sure to combine different cha...

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Trending Tech Products

Nov 12, 2019

No idea is original, or so they say. And with that expression in mind, tech products are invented, then reinvented or re-made to fit today’s market. That’s what we discovered for 20...

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6 USA-Made Products Especially for Kids

Oct 30, 2019

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in...

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We’re Not Just Playing Around

Aug 13, 2019

With today’s hectic pace and the increasing amount of stress we shoulder, it’s no wonder that people are looking for more ways to play. Many of them turn to toys and games that teac...

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6 Retro Products That Are a Blast From the Past

Aug 04, 2019

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busi...

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Craftily Concealed Construction

May 14, 2019

We learn a lot each year studying the results of printing and marketing awards, such as the PEAK awards presented by the PSDA (Print Services Distribution Association). The image above has qu...

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Reverse Logos? Selfies Reign

Mar 12, 2019

A trend started to emerge recently. Some pretty big corporate giants—like Hugo Boss—started noticing that its young consumers were choosing their branded apparel based on how the lo...

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Case Study: This Promotional Product is in the Bag

Feb 27, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a design, &l...

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Branding 101: What Makes a Brand Powerful

Feb 20, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Apparel Trends and Looks for 2019

Jan 08, 2019

With 2018 wrapped up and a new year here, we start taking stock of what’s in store for 2019. In the decorated apparel world, there’s a trend of new styles emerging as well as classi...

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16 Ways Color Affects Your Branding and Marketing

Dec 04, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 29, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Relax and Unwind With These 10 Promo Products

Oct 22, 2018

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the cas...

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Community Service Promo Programs Score Bigger

Oct 09, 2018

People are inundated with hundreds of marketing messages every day. An old marketing adage says it takes someone at least seven times to hear or see your message before they begin to remember...

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25 Surprising Facts About Promotional Products

Oct 08, 2018

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising acros...

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Top Ten Promotional Categories

Sep 11, 2018

We could have checked the statistics on our 850,000 item database, but instead, we conducted an informal survey asking consumers to name their favorite promotional products. We think that...

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4 Steps to #Winning Social Media

Sep 02, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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Our Top 10 Favorite Eco-Friendly Products

Aug 19, 2018

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The pr...

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Graphic Design Terms Everyone Should Know

Jun 15, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

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