October is here, and the Halloween pop-up stores are all around. While these types of pop-ups may cost upwards of $30,000, some retailers can run a short pop-up event for around $1,500. When planning pop-up budgets, brands should factor in promos that align with the event or store theme. A Storefront survey reveals that 40% of businesses that open pop-ups run a brick-and mortar location, 32% operate online and 28% run both online and in-person operations. The most common industries for pop-up shops include:
Among those who have launched pop-ups, 80% said it was a success and 58% said they would do another pop-up, according to a survey of more than 600 professionals in the global retail industry. After hosting a pop-up store, these retailers reported improved market visibility and increased sales and social media buzz. For online-only retailers, pop-up stores are especially appealing. They give shoppers a chance to interact more directly with products, and because pop-up stores are temporary by design, they also create a sense of urgency to buy now. These “here today, gone tomorrow” shops allow brands to connect with consumers in fun, fresh ways without committing to a brick-and-mortar location. They also don’t require a huge financial investment. About half (44%) of retailers who host pop-up shops spend less than $5,000.
Pop-up stores can pop up anywhere – festivals, local boutiques, mall concourses. Busch Beer even launched a “pop-up schop” bar in a national forest to benefit the National Forest Foundation. Organizations can turn to promotional products to not only build buzz and attract foot traffic, but to keep their brand top of mind in the long term. Try one of these pop-up ideas:
With fall just around the corner, brands can set up a pop-up shop at football tailgating events, homecoming parades and pumpkin patches. Local businesses can get in front of fans and attendees with all kinds of logoed items, from rally towels to sunscreen.
Pop-ups can also be great fundraising opportunities for local nonprofits, churches and schools. Offer branded products for sale to raise money while spreading the word about a specific cause. Promo items like tumblers and bags are perpetually useful.
Community festivals provide prime real estate for pop-up shops, and not just for brands. Individuals like authors and chefs can set up a shop to let the community know about their new book or catering service. Branded merch like bookmarks and kitchen tools get the professional’s name added exposure.
Not all pop-up shops sell merch – some sell food. Since ice cream trucks became ubiquitous in the 1950's, food trucks have continued to grow in popularity, especially in the 21st century. The U.S. is home to more than 35,000 food trucks, which is up from 24,000 in 2020. California boasts the most food trucks, followed by Texas and Florida. Whether food trucks are rolling into street food markets, music festivals or business districts, owners can dole out promos to connect with customers and keep them coming back for more.
“Try, try, try, and keep on trying is the rule that must be followed to become an expert in anything.”
~ W. Clement Stone
