Now That's A Clever Product Tie-In

  • Jul 12, 2010

What's the best promotional product to drive home the theme of a marketing campaign or event? It's a never-ending question. The marketing idea is always more important than the product, but when the two resonate together, marketing magic begins. So here's one that really caught our eye.

Eraser-shaped USB Drive

The message is painful but pertinent.

The Alzheimer's Association of New Zealand distributed custom USB Thumb Drives in the shape of pencil erasers to deliver their important message: "Alzheimer's erasers your memories. Save them." This tragic disease is characterized by severe memory loss, so the handy USB drives , also known as memory sticks, serve as a reminder. At the same time, they provide a means to save "memories", whether they be in the form of letters, documents, music, or photos.

The promotion was designed to inspire people to learn more about Alzheimer's. The flip side of the drives includes the association web site, filled with useful information, and ways for people to help out in the battle for a cure.

By the way, that's an actual functional eraser! There's no limit to the custom shapes that are possible with imprinted flash drives. We can help you develop one for your campaign, whether it's a totally custom job like this one, or one of the hundreds of standard styles and unusual shapes. Hit the search button above for ideas.

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