Promo Meets Online

SaaS, or Software As A Service, plays a bigger part of your day-to-day life than you might think. It’s behind your emails and video calls, your project management tools and your playlists. Your DoorDash order? That was SaaS, too.

Even outside your personal routine, SaaS plays a huge part. It’s in healthcare when doctors meet virtually with patients, in education when students collaborate with instructors and in real estate when homebuyers swipe through listings. In short, anytime you use an online tool, SaaS is at work.

Looking at this industry through our marketing lens, it's easy to think the world of promotional products would be completely separate from the online world. But these businesses need to connect with their customers, and we've known for a long time that Promotional Products Work. Here are some of the ways they are getting results:

• Remote-ready Promo
  More than 80% of professionals work from home, and nearly two-thirds work fully remote. SaaS companies can support remote workers with practical promo items like branded laptop stands, personalized notebooks and custom coffee mugs that can enhance their workspaces and daily routines.
• Ready, Set, Backup
  By 2028, Gartner predicts that 75% of companies will prioritize backing up their SaaS apps, up from just 15% in 2024. This shows just how much businesses rely on cloud solutions for tasks like customer management and financial tracking. By using promo like portable hard drives or custom USB drives, companies can build trust with customers.
• Build Bonds With Branded Merch
  In the digital world of SaaS, building meaningful connections with customers can be tough. Research shows that 80% of people are more likely to do business with companies that offer tailored interactions, and 90% say personalization is important. Promotional products provide a simple, effective way to add that personal touch. Items like wireless charging pads or desk organizers can create a lasting, tangible connection that makes customers feel valued.
• Use Promo To Spark Buzz
  Promo products are a great way for companies to generate some word-of-mouth chatter. Research shows that 91% of B2B buyers trust recommendations from others. Whether it’s a branded tote bag or a laptop sticker, these items get noticed and boost the chances of referrals and leads.
• Turn The Page On Turnover
  Most online companies experience an average churn rate of 5% to 10% annually. With promo items like branded notebooks or tech accessories, companies can show customers that they are valued. These small gestures can strengthen the business relationship, helping customers feel appreciated and thus are more likely to stick around.
• Increasing Prices? Turn It Into A Positive With Promo
  From 2022 to 2023, most SaaS companies (73%) raised their prices by about 12%. Nobody likes paying more for something, but promo can help offset the sting. By sending customers promo like a custom desk accessory or mug, companies can show appreciation for their customers’ continued support. Even as prices go up, companies can show their commitment to providing extra value.