Safety Campaign Reduces Accidents

  • Feb 12, 2008

At Massey Energy's 15 different coal mining sites, safety is a moment-by-moment concern. A recent campaign had the objectives of increasing awareness of safety habits in the workplace, improving workforce safety performance and reducing absenteeism.

This year-long campaign served as a constant reminder to work safely and develop safety-conscious work habits. The campaign kicked off with the posting of a banner at each mine, the distribution of compressed t-shirts and the presentation of “Masseyopoly,” a Massey-customized version of the board game, Monopoly. This last item made a huge splash with the workforce. The campaign also introduced the character of “Raymond,” a safety mascot who appears on all of the program's communication pieces and promotional items. Every month, the mine sites received a new and different item, among them, beverage insulators, hats, emergency flipper kit, pocket watches and hard hat decals. A new banner arrived every quarter to keep the program fresh and safety awareness foremost in the minds of employees.

Results: During the program, the company saw its Loss Time Accident Ratio decrease by 47 percent, recording the two safest years in the company's 90-year history.

Masseyopoly

Did You Know?

APTCO can help you with product packaging, from boxes and bags to CD/DVD packages.

Did you know about aptco capabilities?

Favorite Quotations

“Why not go out on a limb? Isn't that where the fruit is?”

~ Frank Scully

Favorite quotations

Trivia Corner

The average home size in the United States is now 2,200 square feet, up from 1,400 square feet in 1970, according to the National Association of Home Builders.

Is there just plain too much information out there?

Let us help you sort it out!

Smiley guys invite you to visit promo place