When is the last time someone gave you a paper gift certificate? Probably a very long time ago! There are lots of good reasons for this. Gift cards are increasing in popularity because they have lots of benefits for merchants as well as recipients. Though cards are sold in the retail environment, they are also a frequent component in corporate incentive programs. A study from Comdata showed some interesting and useful trends.
If you'd like to reap the benefits of gift cards in your marketing, contact us at APTCO for more information.
APTCO can help you design a gift card program from start to finish. It starts with the objective. Once that's defined, finding the right vehicle is the easy part.
“From what we get we can make a living; what we give, however, makes a life.”
~ Arthur Ashe
The 1912 Olympics was the last Olympics that gave out gold medals that were made entirely out of gold.
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