IYKYK (If You Know, You Know). For those (like yours truly) not up to date with this Sandler movie franchise, Happy has a great long drive, but is lousy at putting. He tries to compensate with a special unique style of putter.

On the same day Happy Gilmore 2 hit Netflix, Callaway’s Odyssey brand dropped a limited-edition replica of Happy’s legendary hockey-blade putter – complete with bent shaft, oversized grip and a headcover that looks like it was stolen from a high school locker room.

It retailed for $499.99, which felt steep until it sold out in under 15 minutes and started flipping online for more than double. The price may be wrong, Bob, but the demand was straight off the tee. While it may look like something you’d bring to a fight in a beer league hockey game, it’s built like a true Odyssey. The brand’s reputation for premium putters means even a joke club has to meet its visual and quality standards, which required actual R&D to ensure it performs like a real club, not just a prop.

Callaway didn’t stop at the putter, though. It released matching Chrome Tour balls printed with classic one-liners like “It’s all in the hips” and “Tap tap taparoo,” ensuring that even your worst shots could be blamed on Happy instead of your appalling swing.

And the best part? Golfers don’t hate it. It has been well received by players who care about specs and slapstick, and resale prices are already pushing four figures. Nostalgia sells. Adam Sandler sells harder. And the putter was surprisingly embraced by people who take the game way too seriously, proving once again that ’90s-core merch doesn’t have to make sense—it just has to hit the right memory. That’s the key to all good marketing.