Thinking Green Is Here To Stay

  • Apr 15, 2008

The U.S. Organic Industry continues to expand, reaching $17.8 billion in consumer sales in 2006 - an increase of 21.8% over 2005. Industry experts expect that once the tally is complete, 2007's growth will have been the largest of any one year!

Thinking green has become universal. In a recent study, 82% of respondents say they are looking for help with eco-friendly product selection and the best prices for eco-friendly products. Buying green is always a consideration. In the same study, 69% of online shoppers say that purchasing eco-friendly products is important, while 35% say that it is extremely or very important to them.

From organic cotton to plastics made of corn, new materials are hitting the market every day. Bamboo is the latest wonder fabric to be noticed - it's naturally moisture-wicking, anti-microbial, and incredibly soft. All kinds of products are made from recycled tires, telephone books, and retired currency. There's even a golf ball made of recycled materials!

When it comes to products, there are several characteristics that determine eco-friendliness, including what are sometimes called the three Rs. The first consideration is the material, including whether it’s recycled, reusable or from a renewable resource. A second concern is the product’s ability to be reused to reduce waste. Last, consider how the supplier reduces its impact on the environment. Does the supplier perform due-diligence to minimize the carbon footprint from the complete manufacturing process? Corporate responsibility is getting more than just lip service. When you're ready to make a statement, APTCO is here to help with environmentally friendly products.

Environmental products make for smart marketing

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