May 13
Trade shows have a surprisingly long history, stretching back centuries before the era of flashy booths and interactive displays. The earliest roots can be traced to marketplaces, where artisan...
Continue ReadingAug 3, 2022
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...
Continue ReadingJul 10, 2022
After more than 2 years of freezes on many trade shows, exhibitors and attendees alike are fired up to mix and mingle in person again. While the year ahead may not look like the good ol' days o...
Continue ReadingApr 11, 2022
Trade shows are back! Well, some of them. You may be starting with some of the smaller networking events put on by the chamber of commerce and the like. Anyone who's participated in a trade sho...
Continue ReadingJan 16, 2022
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...
Continue ReadingSep 13, 2021
Simple and efficient, lanyards keep important items close throughout day-to-day activities. In the early 1500s, lanyards were invented as a way to carry weapons and keep them accessible. Lanyar...
Continue ReadingSep 8, 2020
The pandemic has slammed the brakes on one industry that touches so many others, and that is the trade show industry. Whether manufacturing, technology, education, professional services, health...
Continue ReadingMar 15, 2020
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender....
Continue ReadingJan 14, 2020
It's mind-boggling how many companies, big and small, throw money away by purchasing and giving away promotional products. Now mind you, if you come to us and want to buy 5,000 cheap pens and g...
Continue ReadingAug 14, 2018
The Do's 1. Do: Always Focus on Your Target Audience. Get to know who your current customers are, and then you can really target them and new customers. It's imperative to know your target au...
Continue ReadingNov 1, 2017
Exhibiting at a trade show can be an effective way to gain new business, while connecting with current clients. But in many cases they represent a sizable investment, so it takes detailed atten...
Continue ReadingAug 12, 2015
Targeted tactics for trade show marketing set the stage for long-term success. Many exhibitors fail to think of retention and reuse when selecting products for trade show marketing. Do you han...
Continue ReadingOct 10, 2014
It's that time of year. Once the 4th quarter hits, businesses start thinking about all they have to get done before the year ends. There are client gifts, employee gifts and awards, a couple mo...
Continue ReadingJun 12, 2014
We work with a lot of companies as they prepare to exhibit at a trade show. In addition to the long-time clients that we know well, there are lots of requests that come because Google led someo...
Continue ReadingFeb 10, 2013
Here we are just one month into a new year, and already two major promotional product shows have been held. While new products are introduced constantly throughout the year, January always brin...
Continue ReadingJan 8, 2013
A new year, a new start. What would your business like to accomplish in 2013? Maybe you have a detailed marketing plan, or perhaps just the broad strokes of goals. That's fine, because all mark...
Continue ReadingSep 13, 2011
1. Get your own prospects If you want lots of qualified attendees, it's essential to create your own audience. You can do this by utilizing house files, prospect lists, direct mail and electr...
Continue ReadingJun 21, 2011
Back in May, we teased you with a story about a promotion that combined a unique promotional product with a clever viral marketing technique to achieve a huge increase in trade show booth traff...
Continue ReadingApr 12, 2011
Virus. What a word! Loaded. It used to pertain strictly to disease - the human kind. Then we began to think of our computers as living. So we ascribed all sorts of human characteristics to them...
Continue ReadingMar 8, 2011
The latest high-tech gadget is likely to be given away by a number of exhibitors at the typical trade show. This year, the iPad is it. Later in the year or next year, it will be something else....
Continue ReadingAug 11, 2009
Anybody can give away pens, key chains, and T-shirts at a trade show. But it's how you use these products to interact - and even play - with show attendees that makes them linger in your booth ...
Continue ReadingJul 21, 2009
High-tech company Integrated Chipware was looking forward to a trade show to introduce their new icWORKSHOP product. The target audience consisted of programmers and engineers. Since this was i...
Continue ReadingJul 14, 2009
We get lots of phone calls from companies looking for products to give to customers, prospects, or even employees in an effort to market themselves. Many of them already have an idea what they ...
Continue ReadingFeb 13, 2007
Walk around any trade show and you will be able to collect a bag full of trade show promotional items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a f...
Continue ReadingDec 19, 2006
On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, he...
Continue ReadingDec 13, 2005
Trade show season is right around the corner. We help lots of companies to prepare for exhibiting at trade shows. With ever-increasing travel costs, people don't attend on a whim. Today's trade...
Continue ReadingAug 9, 2005
You're about to invest a big chunk of your marketing budget on a big tradeshow exhibition. Should you spend even more money on promotional items? Georgia Southern University conducted a study a...
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