A Brief History of Trade Shows

May 13

Trade shows have a surprisingly long history, stretching back centuries before the era of flashy booths and interactive displays. The earliest roots can be traced to marketplaces, where artisan...

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Case Study: Boosting Trade Show Booth Traffic

Aug 03, 2022

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

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It's Trade Show Time

Jul 10, 2022

After more than 2 years of freezes on many trade shows, exhibitors and attendees alike are fired up to mix and mingle in person again. While the year ahead may not look like the good ol’ ...

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Techniques To Make Your Tabletop Display Stand Out

Apr 11, 2022

Trade shows are back! Well, some of them. You may be starting with some of the smaller networking events put on by the chamber of commerce and the like. Anyone who’s participated in a tra...

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Case Study: What Does Your Phone Stand For?

Jan 16, 2022

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

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Origin of Lanyards May Surprise You

Sep 13, 2021

Simple and efficient, lanyards keep important items close throughout day-to-day activities. In the early 1500s, lanyards were invented as a way to carry weapons and keep them accessible. Lanyar...

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Trade Shows—Will They Be Back?

Sep 08, 2020

The pandemic has slammed the brakes on one industry that touches so many others, and that is the trade show industry. Whether manufacturing, technology, education, professional services, health...

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Case Study: Employee Appreciation Gift

Mar 15, 2020

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender....

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Elevate Your Marketing

Jan 14, 2020

It’s mind-boggling how many companies, big and small, throw money away by purchasing and giving away promotional products. Now mind you, if you come to us and want to buy 5,000 cheap pens...

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6 Do’s and Don’ts of Promotional Product Marketing

Aug 14, 2018

The Do’s 1. Do: Always Focus on Your Target Audience. Get to know who your current customers are, and then you can really target them and new customers. It’s imperative to know yo...

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Trade Shows — What Could Possibly Go Wrong

Nov 01, 2017

Exhibiting at a trade show can be an effective way to gain new business, while connecting with current clients. But in many cases they represent a sizable investment, so it takes detailed atten...

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On With the Show - Targeted Tactics

Aug 12, 2015

Targeted tactics for trade show marketing set the stage for long-term success. Many exhibitors fail to think of retention and reuse when selecting products for trade show marketing. Do you han...

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Oh No! Not Another Top 10 list!

Oct 10, 2014

It's that time of year. Once the 4th quarter hits, businesses start thinking about all they have to get done before the year ends. There are client gifts, employee gifts and awards, a couple mo...

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How To Make Your Trade Show Investment Pay Off

Jun 12, 2014

We work with a lot of companies as they prepare to exhibit at a trade show. In addition to the long-time clients that we know well, there are lots of requests that come because Google led someo...

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Hundreds of Promotional Ideas Debut

Feb 10, 2013

Here we are just one month into a new year, and already two major promotional product shows have been held. While new products are introduced constantly throughout the year, January always brin...

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What Are Your Plans for 2013?

Jan 08, 2013

A new year, a new start. What would your business like to accomplish in 2013? Maybe you have a detailed marketing plan, or perhaps just the broad strokes of goals. That's fine, because all mark...

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10 Ways to Boost Booth Traffic

Sep 13, 2011

1. Get your own prospects If you want lots of qualified attendees, it’s essential to create your own audience. You can do this by utilizing house files, prospect lists, direct mail and ...

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Don't Spoil Your Promotional Success

Jun 21, 2011

Back in May, we teased you with a story about a promotion that combined a unique promotional product with a clever viral marketing technique to achieve a huge increase in trade show booth traff...

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How To Turn A Booth Into A Viral Marketing Machine

Apr 12, 2011

Virus. What a word! Loaded. It used to pertain strictly to disease - the human kind. Then we began to think of our computers as living. So we ascribed all sorts of human characteristics to them...

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5 Guidelines to Effective Trade Show Promotions

Mar 08, 2011

The latest high-tech gadget is likely to be given away by a number of exhibitors at the typical trade show. This year, the iPad is it. Later in the year or next year, it will be something else....

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How to Have a Show Stopper at Your Next Trade Show

Aug 11, 2009

Anybody can give away pens, key chains, and T-shirts at a trade show. But it's how you use these products to interact - and even play - with show attendees that makes them linger in your booth ...

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Integrated Chipware Visitors See the Future

Jul 21, 2009

High-tech company Integrated Chipware was looking forward to a trade show to introduce their new icWORKSHOP product. The target audience consisted of programmers and engineers. Since this was i...

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Oh, No! Don't Say Giveaway!

Jul 14, 2009

We get lots of phone calls from companies looking for products to give to customers, prospects, or even employees in an effort to market themselves. Many of them already have an idea what they ...

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8 Tips for More Successful Trade Shows

Feb 13, 2007

Walk around any trade show and you will be able to collect a bag full of trade show promotional items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a f...

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Budgeting Tips For A Tradeshow

Dec 19, 2006

On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, he...

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Capture Your Audience with Pre-show Promotions

Dec 13, 2005

Trade show season is right around the corner. We help lots of companies to prepare for exhibiting at trade shows. With ever-increasing travel costs, people don't attend on a whim. Today's trade...

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Do Tradeshow Promotional Gifts Work?

Aug 09, 2005

You're about to invest a big chunk of your marketing budget on a big tradeshow exhibition. Should you spend even more money on promotional items? Georgia Southern University conducted a study a...

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