Five Reasons for Success
with Promotional Products
- They are targeted. A promotional product goes only where you want it to go. Compare that to a radio or newspaper ad which often hits everyone except its target audience.
- They are a long-term advertising value. They continue to promote your brand for years after they're first distributed.
- The medium becomes the message. They create an association that is a memory hook.
- What other form of advertising brings a response of “thank you”?
- Every time someone uses the product, an endorsement of your company is implied.
Maybe this is why surveys continue to rank promotional products so highly. In fact, among all advertising media, only the internet currently ranks higher. Radio, television, newspapers, and magazines fall way down on the list. Of course, the most effective marketers combine different means to get results. Need more traffic to your web site? A well-designed campaign using promotional products can be the best way to reach your objective. That means more than just slapping your logo on some item. And that's where APTCO can help you the most.
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