Since 2016

May 2010

LiveWell Colorado Campaign Keeps Colorado Fit

Stickers and chalk deliver the message for Colorado residentsColorado residents rank as the nation's leanest, and they're not resting on their laurels. “The fact that nearly 19% of adults in our state are obese is cause for concern,” says Maren Stewart, president and CEO of LiveWell Colorado, a non-profit committed to reducing obesity by inspiring healthy eating and active living.

The organization kicked off a campaign last fall with flash mobs in three cities doing aerobics in 1980's-inspired workout gear. Check out the video below to get the true flavor and energy of the events.

Since then, billboards and TV commercials have urged residents to eat right and be more active. Naturally, the campaign also includes promotional products. LiveWell distributed stencils of its logo along with spray chalk to groups in 25 communities acrosss the state, where local organizers are using them as they draw hopscotch courts and start/finish lines for footraces. The local groups also got stickers to place on elevator buttons. The stickers read, “Take the stairs.”

“The elevator buttons are just a perfect example of an easy, small, free way of incorporating a little bit of physical activity in your life by taking the stairs up a flight or two as opposed to the elevator,” Stewart says. “Hopscotch is a game everyone remembers how to play, and it's something fun and whimsical that will hopefully grab people's attention.”

The idea behind the campaign is not to try to talk people into onerous workouts but to incorporate little activities that are easy to sustain. “I'm hoping that it will catch people off-guard, because they are unexpected tactics,” Stewart says.

PlumChoice Paints the Town Purple

Plumchoice drives their unusual name home with an array of logoed promotional productsWhen you're one of many technical support services looking to stand out at industry events, it helps to be colorful. PlumChoice has recognized this simple fact and chosen to firmly embrace its color of choice – purple. They have created “purple brick roads” leading from the speaker podium directly to the PlumChoice party, where they serve Plumtinis made from grape juice and vodka.

PlumChoice founder Ted Werth says, “Everyone wants to know why I chose that as the name. It simply means the best. Deep plum is a regal color. Our view is that we provide the best service in the industry, bar none.”

To drive home this point, PlumChoice hands out fake syringes filled with purple liquid at events, inviting prospects to give themselves a technology booster shot, along with pill bottles containing plum-colored M&Ms with labels telling people to call PlumChoice in the morning.

Sticking with this theme, the company also created a cruise with Jimmy Buffet-style entertainment that attracted more than 50 retailers that had previously refused one-on-one meetings with the company. Each received a direct-mail piece that included Tylenol in a purple foil envelope and the pledge that PlumChoice can “solve your technology support headaches.”

“There is so much noise in the marketplace. You need to really differentiate yourself to get anyone's attention,” says Michael Phelan, executive director of marketing at PlumChoice. “These quirky promotions have helped us generate leads, frequently with prospects who refused more conventional overtures. The promotions alone don't sell our services, but they help get our foot in the door. And, sometimes that's more than half the battle.”

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