Since 2016

August 2017

Insurance Costs Are Out of Control

promotional products enhance the effectiveness of wellness programs.Last month we wrote about how promotions can actually reduce insurance costs. We learned about the five ways promotional products can help to drive such programs — promoting, maintaining interest, a sense of belonging, peer affiliation, and rewarding positive changes. This month, we’ll drill down a bit to look at some recommendations for actually implementing a wellness program. A wellness program has one goal — to improve health in order to prevent or eliminate health risk factors and future chronic diseases. The keys are to keep healthy people healthy and to teach unhealthy, at-risk people how to reduce or eliminate risk factors in their lives. To begin, let’s look at the definition from

A program intended to improve and promote health and fitness that’s usually offered through the work place, although insurance plans can offer them directly to their enrollees. The program allows your employer or plan to offer you premium discounts, cash rewards, gym memberships, and other incentives to participate. Some examples of wellness programs include programs to help you stop smoking, diabetes management programs, weight loss programs, and preventative health screenings.

It’s important to create an environment with positive messages and incentives to make management and coworkers aware of the program. Training is an essential component. Signage, apparel, journals, calendars and other communication tools are needed in order to educate and reward positive safety behaviors. Everything should be couched in an attitude of positivity — anything negative could create an environment for the non-reporting of accidents. This could violate OSHA rules and actually risk the loss of deductibility of the program. A common example of a negative incentive is a program rewarding teams for days of injury-free work. An employee could easily feel pressured not to report an incident for fear of causing the group to fail. Instead, it is more effective to reward employees along the way for making smart accident-prevention decisions.

Common characteristics of an effective wellness program include:

One company created a program to emphasize employee appreciation while branding the firm. A related goal was to create a competitive environment to encourage healthy behavior. They budgeted a certain amount per employee, knowing they would make this back in reduced insurance costs. To drive the program, promotional items had to be useful, tangible, and allow organizers to quantify the amount of physical activity. Products were selected that encouraged multiple interactions rather than the “get-and-forget” mentality. With these guidelines, they developed the Grab-and-Go workout kit. It included a branded workout t-shirt, a branded water bottle, a bag it keep all items together, and a pedometer to track daily physical activity.

For a staff appreciation day, Grab-and-Go workout kits were given to employees along with a handout describing an inter-office competition called the Move-It Challenge. For that, employees were asked to wear the pedometer inside and out for a six-week period, the duration of the competition, and to record their steps every day. The employees with the highest number of steps at the end of the competition were announced at a major company event, and received high quality gifts.

Is it time for your organization to start a wellness program? Give us a call to get started.

Did You Know?

Did you know about aptco capabilities? Promotional products elevate wellness programs from concept to success.

For more about APTCO, click here.

Favorite Quotations

Favorite quotations “Our greatest weakness lies in giving up. The most certain way to succeed is to try just one more time.”

~ Thomas Edison

Trivia Corner

August is:

Smiley guys invite you to visit promo place . . . and many more than you could count. Check out this listing.

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