Since 2016

October 2009

Seven Best Practices of Recognition Programs

Crystal awards have some of the biggest impact of all the trophies aptco offersDeveloping a comprehensive recognition program is an in-depth process that can have a direct positive effect on employee satisfaction, customer satisfaction, and company profitability. Far from separate, these three things are actually intertwined.Recognition Professionals International (RPI) recently developed a set of standards based on recent research. In the current economy, it is more important than ever to make sure that efforts to motivate employees and customers are not a waste of money. Like any business initiative, return on investment should be a paramount consideration.

The standards look at the following seven categories, focusing on employee motivation:

  • Recognition Strategy
    This should link to the corporate vision, mission, and values. It should identify, recognize, and promote behaviors that advance the organizations goals and values.
  • Management Responsibility
    Employees work for managers, not organizations. Their relationship largely determines employee satisfaction. Positive feedback from managers (or the lack of it) leads employees to give their best effort (or to leave).
  • Recognition Program Measurement
    The effectiveness can be measured if the program has been well-designed. Top management wants to know that the spending is effective and that the activities are worth the investment.
  • Communications Planning
    This should include consideration of the message, the audience, the method, and the resources.
  • Recognition Training
    Managers cannot implement a program consistently without thorough training. They want increased employee productivity and satisfaction, yet few know how to use recognition to get these results.
  • Recognition Events and Celebration
    Planning a recognition event requires both creativity and attention to detail. From setting the date and location, through promoting a theme and building excitement, selecting awards, to the final presentation, there is much to be done to make it a memorable experience.
  • Program Change and Flexibility
    It is critical to determine what is working and what is not. Programs should be constantly tweaked to improve their effectiveness.

Green Printing Options Grow Even In A Recession

Popularity of environmentally responsible printing is still growing

A recent survey in Print Solutions magazine and Appleton Papers shows surprising growth in eco-friendly printing over the past year. Among the unexpected materials used is chipboard to make presentation folders. Not long ago, that would have been a joke. But companies wishing to enhance their environmental image are taking bold steps. If an item looks recycled, it gets first consideration for these folks. The once-small green niche has grown up, and print buyers can be separated into two categories: fad-conscious companies and truly committed eco-buyers.

“Successful business owners excel at understanding and meeting their customers’ expectations. Those expectations now often include a concern for the environment and business sustainability,” says Bill Van Den Brandt, manager of corporate communications for Appleton. “That’s why more and more businesses consider a ‘green perspective’ to be an important element of their business plan.” Truly green buyers are still a minority, but they’re dedicated, unlikely to give up on an environmental plan just because of a tight budget. However, they aren’t fooled by mere colors, labels or certifications. These people want to see ROI (return on investment) results, and they are concerned about the product’s life cycle from beginning to end, including who touched it, how it was transported and how it will be recycled. Typically, they’re younger buyers, and they work in health care, education, government or banking. Real estate still ranks near the bottom of industries interested in green, joined by the beleaguered travel industry.

More than three-fourths of all consumers say the terms “recyclable, renewable and sustainable” are words that have strong impact on purchase intent, according to a fall 2008 survey. Sustainability Is the New “Green” The key to real green solutions may be in services and media type, not in green products. As saving money vies with saving the planet for everyone’s attention, savvy buyers are trying to have it all with “sustainability.”

“The easiest way to define sustainability is to contrast it to green,” says Aaris Sherin, a professor of graphic design/environment at St. Johns University in New York City. She is also the author of SustainAble, a guide to green projects and sourcing for graphic designers. “Green is primarily about the environment. Sustainability looks at the balanced use of environmental, social and economic factors, and how they impact future generations.”

The idea encompasses green products, but it’s more firmly grounded in practices and services, rather than items. A recycled brochure might be “green,” but cleaning up a database in order to launch a targeted campaign is “sustainable.” Sustainable efforts can also reduce risk, lower costs and boost skills, strategy and brand reputation, in addition to environmental benefits.

Increasingly, corporate sustainable responsibility has come to the forefront, mimicking the ’90s focus on social responsibility. “In fact, I think the recession has caused producers to become more innovative and creative about their offerings,” says Ken Loyd, co-principal of South Coast Paper, a Columbia, S.C.-based business. South Coast recently formed an alliance with Boise Paper to produce Aspen Diverse Earth, a paper that is both “green” and “sustainable.” While the product is new, it’s gotten a lot of attention from customers.

Did You Know?

Did you know about aptco capabilities? APTCO offers a comprehensive catalog of Holiday Greeting Cards - hundreds of styles - with instant personalization viewable on line.

For more about APTCO, click here.

Favorite Quotations

Favorite quotations “The bad news is time flies. The good news is you’re the pilot.”

~Michael Altshuler

Trivia Corner

Smiley guys invite you to visit promo place New York driver's licenses had no photographs until 1984. The state was the last to add them.

Is there just plain too much information out there?
Let us help you sort it out!

Browse our past issues: APTCOWEB NEWS